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subject:"Advertising effects"
~person:"Abolhasani, Morteza"
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Advertising effects
Advertising
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Consumer behaviour
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Music
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Music industry
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Musik
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Musikwirtschaft
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music
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Advertising music
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Restaurant advertising
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attitude
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authenticity
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identity
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incongruity resolution
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indexicality
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purchase intention
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repetition
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taste
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Abolhasani, Morteza
Allan, David
4
Anand, Sandip
3
Raja, Md Washim
3
Burkhalter, Janée N.
2
Ford, George S.
2
North, Adrian C.
2
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Cambò, Luca
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Cauberghe, Verolien
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Choi, Beomjoon
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European journal of marketing
1
Journal of international consumer marketing
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ECONIS (ZBW)
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Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
2
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
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