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subject:"Advertising effects"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Musik"
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Advertising effects
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Advertising in new formats and media : current research and implications for marketers
1
Breaking new ground in theory and practice
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Brick & mortar shopping in the 21st century
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How to pass the courvoisier? : an experimental study on the effectiveness of brand placements in music videos
Hudders, Liselot
;
Cauberghe, Verolien
;
Faseur, Tine
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 361-378)
.
2016
Persistent link: https://www.econbiz.de/10011473460
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2
The impact of brand name placement in song lyrics on brand attitudes : does the attitude toward the artist matter?
Van Vaerenbergh, Yves
;
Sompel, Dieneke Van de
;
Loock, …
- In:
Breaking new ground in theory and practice
,
(pp. 21-33)
.
2011
Persistent link: https://www.econbiz.de/10009380037
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3
Sound retailing : a review of experimental evidence on the effects of music on shopping behavior
Allan, David
- In:
Brick & mortar shopping in the 21st century
,
(pp. 33-52)
.
2008
Persistent link: https://www.econbiz.de/10003618151
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