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person:"Baumbach, Michael"
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Search: subject_exact:"Nachkaufmarketing"
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Customer service
9
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Baumbach, Michael
Sirianni, Nancy J.
Stauss, Bernd
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Miao, Li
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ECONIS (ZBW)
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1
"Service Encounter 2.0" : an investigation into the roles of technology, employees and customers
Larivière, Bart
;
Bowen, David E.
;
Andreassen, Tor W.
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 238-246
Persistent link: https://www.econbiz.de/10011745302
Saved in:
2
Emotional convergence in service relationships : the shared frontline experience of customers and employees
Zablah, Alex R.
;
Sirianni, Nancy J.
;
Korschun, Daniel
; …
- In:
Journal of service research : JSR
20
(
2017
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10011648260
Saved in:
3
Conducting service research that matters
Gustafsson, Anders
;
Aksoy, Lerzan
;
Brady, Michael K.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 425-429
Persistent link: https://www.econbiz.de/10011418248
Saved in:
4
Small details that marke big differences : a radical approach to consumption experience as a firm's differentiating strategy
Bolton, Ruth N.
;
Gustafsson, Anders
;
McColl-Kennedy, …
- In:
Journal of service management
25
(
2014
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10010343471
Saved in:
5
Touch versus tech : when technology functions as a barrier or a benefit to service encounters
Giebelhausen, Michael
;
Robinson, Stacey G.
;
Sirianni, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 113-124
Persistent link: https://www.econbiz.de/10010381381
Saved in:
6
Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
Saved in:
7
Truly, madly, deeply : consumers in the throes of material possession love
Lastovicka, John L.
;
Sirianni, Nancy J.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
2
,
pp. 323-342
Persistent link: https://www.econbiz.de/10009272166
Saved in:
8
After-sales-Management : Marketing - Logistik - Organisation
Baumbach, Michael
;
Stampfl, Alexander T.
-
2002
Persistent link: https://www.econbiz.de/10001645198
Saved in:
9
After-Sales-Management im Maschinen- und Anlagenbau
Baumbach, Michael
-
1998
Persistent link: https://www.econbiz.de/10000669826
Saved in:
10
After-Sales-Management im Maschinen- und Anlagenbau
Baumbach, Michael
-
1998
Persistent link: https://www.econbiz.de/10000992128
Saved in:
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