Small details that marke big differences : a radical approach to consumption experience as a firm's differentiating strategy
Ruth N. Bolton; Anders Gustafsson; Janet McColl-Kennedy; Nancy J. Sirianni and Nancy J. Sirianni
| Year of publication: |
2014
|
|---|---|
| Authors: | Bolton, Ruth N. ; Gustafsson, Anders ; McColl-Kennedy, Janet R. ; Sirianni, Nancy J. ; Tse, David K. |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 25.2014, 2, p. 253-274
|
| Subject: | Service innovation | Experience | Customer behavior | Customer requirements | Service delivery system | Service encounter | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010343471