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Search: subject_exact:"Nachtwäsche"
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Underwear
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Journal of fashion marketing and management
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Business-Plan Guide : Grundlagen - Anschauungsbeispiele - Vorgehensmodell
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European journal of marketing : EJM
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Handbook of research on consumer behavior change and data analytics in the socio-digital era
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ECONIS (ZBW)
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Social media marketing strategies in the lingerie industry : the case of Valentine's Day campaign in Spain
Miguel-Pérez, Ana de
;
Aramendia-Muneta, Maria Elena
- In:
Handbook of research on consumer behavior change and …
,
(pp. 296-328)
.
2022
Persistent link: https://www.econbiz.de/10013334826
Saved in:
2
In search of the female gaze : querying the Maidenform archive
Bossche, Astrid van den
- In:
The Routledge companion to marketing and feminism
,
(pp. 120-137)
.
2022
Persistent link: https://www.econbiz.de/10014474332
Saved in:
3
Men's branded underwear : an investigation of factors important to product choice
Hale, Rosanna
;
Hodges, Nancy
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10009754926
Saved in:
4
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
Saved in:
5
Influential factors of bra purchasing in older women
Risius, Debbie
;
Thelwell, Richard
;
Wagstaff, Chris
; …
- In:
Journal of fashion marketing and management
16
(
2012
)
3
,
pp. 366-380
Persistent link: https://www.econbiz.de/10009577047
Saved in:
6
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
7
How does visual merchandising affect consumer affective response? : an intimate apparel experience
Law, Derry
;
Wong, Christina
;
Yip, Joanne
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 112-133
Persistent link: https://www.econbiz.de/10009514317
Saved in:
8
Masculinity, intimacy, and consumption
Ourahmoune, Nacima
- In:
Gender, culture, and consumer behavior
,
(pp. 311-335)
.
2012
Persistent link: https://www.econbiz.de/10009544236
Saved in:
9
Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Aurier, Philippe
;
Lanauze, Gilles Séré de
- In:
International journal of retail & distribution management
39
(
2011
)
11
,
pp. 810-835
Persistent link: https://www.econbiz.de/10009407694
Saved in:
10
MyUnderwear : Business Plan
Almez, Yunus
;
Föhring, René
;
Kirli, Vahdet
;
Kurt, Filiz
- In:
Business-Plan Guide : Grundlagen - Anschauungsbeispiele …
,
(pp. 391-434)
.
2010
Persistent link: https://www.econbiz.de/10003993284
Saved in:
11
A study of the pyjamas purchasing behaviour in Hangzhou, China
Rahman, Osmud
;
Zhu, Xiuli
;
Liu, Wing-sun
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 217-231
Persistent link: https://www.econbiz.de/10003737177
Saved in:
12
Gruppierung von Marken und Unternehmen zu Marktsegmenten
Keusch, Florian
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
3
,
pp. 56-57
Persistent link: https://www.econbiz.de/10003536085
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