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person:"Escalas, Jennifer Edson"
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Consumer behaviour
5
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Narrative Methode
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storytelling
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Escalas, Jennifer Edson
Boje, David M.
38
Sergeeva, Natalya
11
Shiller, Robert J.
10
Woodside, Arch G.
9
Roth, Christopher
8
Gabriel, Yiannis
7
Hamby, Anne
7
Adlmaier-Herbst, Dieter Georg
6
Garud, Raghu
6
Laer, Tom van
6
Maclean, Mairi
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Saylors, Rohny
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Andre, Peter
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Collins, David
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Gilliam, David A.
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Haaland, Ingar
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Rosile, Grace Ann
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Suddaby, Roy
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Vaara, Eero
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Wohlfart, Johannes
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Aistleitner, Matthias
4
Budtz, Christian
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Fog, Klaus
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Gehman, Joel
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Gehring, Kai
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Hamilton, Eleanor
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Hansen, Per H.
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Harvey, Charles
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Johansen, Trine Susanne
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Jørgensen, Kenneth Mølbjerg
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Lundholt, Marianne Wolff
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Müller, Michael
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Ninan, Johan
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Pirson, Michael
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Rowlinson, Michael
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Rubio-Ramírez, Juan Francisco
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Cracking the code : leveraging consumer psychology to drive profitability
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Association for Consumer Research : JACR
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
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ECONIS (ZBW)
5
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1
Narratives : understanding how consumers use and respond to stories
Escalas, Jennifer Edson
(
ed.
);
Hamby, Anne
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014633472
Saved in:
2
What happens in Vegas stays on TripAdvisor? : a theory and technique to understand narrativity in consumer reviews
Laer, Tom van
;
Escalas, Jennifer Edson
;
Ludwig, Stephan
; …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
2
,
pp. 267-285
Persistent link: https://www.econbiz.de/10012033963
Saved in:
3
Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.
;
Escalas, Jennifer Edson
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
Saved in:
4
Success stories : how marketing managers can leverage the psychology of narratives
Escalas, Jennifer Edson
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 181-199)
.
2012
Persistent link: https://www.econbiz.de/10009349523
Saved in:
5
Using narratives to discern self-identity related consumer goals and motivations
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 237-258)
.
2005
Persistent link: https://www.econbiz.de/10003932983
Saved in:
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