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person:"Patterson, Anthony"
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Patterson, Anthony
Boje, David M.
38
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Journal of marketing management : MM
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Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
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2
Storying marketing research : the twisted tale of a consumer profiled
Quinn, Lee
;
Patterson, Anthony
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 720-733
Persistent link: https://www.econbiz.de/10009776448
Saved in:
3
Selling stories : Harry Potter and the marketing plot
Brown, Stephen
;
Patterson, Anthony
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 541-556
Persistent link: https://www.econbiz.de/10003981105
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