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source:"econis"
~person:"Laer, Tom van"
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Search: subject_exact:"Narratives Interview"
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Narrative Methode
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Narrative method
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Consumer behaviour
4
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Internet marketing
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Meta-Analyse
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Meta-analysis
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Narrative transportation
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narrative persuasion
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storytelling
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Laer, Tom van
Boje, David M.
38
Sergeeva, Natalya
11
Shiller, Robert J.
10
Woodside, Arch G.
9
Roth, Christopher
8
Gabriel, Yiannis
7
Hamby, Anne
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Adlmaier-Herbst, Dieter Georg
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Garud, Raghu
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Vaara, Eero
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Wohlfart, Johannes
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Aistleitner, Matthias
4
Budtz, Christian
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Fog, Klaus
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Gehman, Joel
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Gehring, Kai
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Hamilton, Eleanor
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Hansen, Per H.
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Harvey, Charles
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Johansen, Trine Susanne
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Jørgensen, Kenneth Mølbjerg
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Lundholt, Marianne Wolff
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Müller, Michael
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Ninan, Johan
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Pirson, Michael
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Rowlinson, Michael
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Rubio-Ramírez, Juan Francisco
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Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Not whodunit but whydunit : story characters' motivations influence audience interest in services
Hamby, Anne
;
Laer, Tom van
- In:
Journal of service research
25
(
2022
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012887034
Saved in:
2
Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Laer, Tom van
;
Feiereisen, Stephanie
;
Visconti, Luca M.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 135-146
Persistent link: https://www.econbiz.de/10011980774
Saved in:
3
What happens in Vegas stays on TripAdvisor? : a theory and technique to understand narrativity in consumer reviews
Laer, Tom van
;
Escalas, Jennifer Edson
;
Ludwig, Stephan
; …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
2
,
pp. 267-285
Persistent link: https://www.econbiz.de/10012033963
Saved in:
4
A discourse analysis of pilgrimage reviews
Laer, Tom van
;
Izberk-Bilgin, Elif
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
5/6
,
pp. 586-604
Persistent link: https://www.econbiz.de/10012178408
Saved in:
5
The extended transportation-imagery model : a meta-analysis of the antecedents and consequences of consumers' narrative transportation
Laer, Tom van
;
Ruyter, Ko de
;
Visconti, Luca M.
; …
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 797-817
Persistent link: https://www.econbiz.de/10010253804
Saved in:
6
The means to justify the end : combating cyber harassment in social media
Laer, Tom van
- In:
Journal of business ethics : JOBE
123
(
2014
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10010403972
Saved in:
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