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source:"econis"
~subject:"Konsumentenverhalten"
~isPartOf:"Economics & finance notes"
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Konsumentenverhalten
Advertising effects
1
Cognition
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Consumer behaviour
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Identification
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Kognition
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Narrative Methode
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Narrative method
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Psychology of advertising
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Chin, Hong Kun
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Kim, Jae Young
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Min, Byueong-hyun
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Economics & finance notes
Journal of business research : JBR
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The journal of brand management : an international journal
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International journal of hospitality management
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Cracking the code : leveraging consumer psychology to drive profitability
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Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response
Chin, Hong Kun
;
Min, Byueong-hyun
;
Kim, Jae Young
- In:
Economics & finance notes
12
(
2023
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10014381147
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