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~person:"Aimé, Isabelle"
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Aimé, Isabelle
Rajagopal
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Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
;
Lai, Chantal
-
2014
Persistent link: https://www.econbiz.de/10010433538
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Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
;
Lai, Chantal
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2014
Persistent link: https://www.econbiz.de/10010433540
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An inquiry into direct selling practices in Mexico : analysis of internal and external fit
Reyes, Lucía Fernández
;
Rajagopal
- In:
International journal of business competition and …
3
(
2013
)
1
,
pp. 89-102
Persistent link: https://www.econbiz.de/10009752632
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Buying decisions towards organic products : an analysis of customer value and brand drivers
Rajagopal
- In:
International journal of emerging markets
2
(
2007
)
3
,
pp. 236-251
Persistent link: https://www.econbiz.de/10003538743
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