//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Netnographie"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Web analytics
250
Webanalyse
250
Social Web
96
Social web
96
Online-Marketing
75
Internet marketing
73
Consumer behaviour
55
Konsumentenverhalten
55
Online retailing
23
Online-Handel
23
Electronic Commerce
21
Web 2.0 technologies
21
Web 2.0-Technologien
21
Website
21
Data Mining
20
USA
20
United States
20
Data mining
18
E-commerce
16
Beziehungsmarketing
15
Deutschland
15
Relationship marketing
15
Search engine
15
Suchmaschine
15
Advertising effects
14
Germany
14
Viral marketing
14
Virales Marketing
14
Werbewirkung
14
Brand management
13
Internet
13
Markenführung
13
Market research
12
Marktforschung
12
Internet usage
11
Internetnutzung
11
Big Data
10
Marketing management
9
Marketingmanagement
9
Brand image
8
more ...
less ...
Online availability
All
Undetermined
50
Free
28
Type of publication
All
Article
177
Book / Working Paper
77
Type of publication (narrower categories)
All
Article in journal
121
Aufsatz in Zeitschrift
121
Aufsatz im Buch
55
Book section
55
Hochschulschrift
17
Graue Literatur
14
Non-commercial literature
14
Case study
13
Fallstudie
13
Collection of articles of several authors
12
Sammelwerk
12
Arbeitspapier
11
Working Paper
11
Thesis
10
Aufsatzsammlung
6
Ratgeber
4
Conference paper
3
Guidebook
3
Konferenzbeitrag
3
Conference proceedings
2
Glossar enthalten
2
Glossary included
2
Handbook
2
Handbuch
2
Konferenzschrift
2
Amtsdruckschrift
1
Collection of articles written by one author
1
Government document
1
Sammlung
1
more ...
less ...
Language
All
English
210
German
44
Undetermined
1
Author
All
Bergemann, Dirk
5
Bonatti, Alessandro
5
Chiou, Lesley
5
Ayanso, Anteneh
3
Benamar, Hedi
3
Christou, Evangelos
3
Foucault, Thierry
3
Gretzel, Ulrike
3
Sigala, Marianna
3
Tucker, Catherine
3
Tucker, Catherine E.
3
Vega, Clara
3
Braun, Gabriele
2
Burbary, Ken
2
Buttle, Francis A.
2
Capelle-Blancard, Gunther
2
Colleoni, Elanor
2
Gloor, Peter A.
2
Groeger, Lars
2
Hai-Jew, Shalin
2
Hemann, Chuck
2
Hoberg, Philipp
2
Holsing, Christian
2
Keßler, Esther
2
Kozinets, Robert V.
2
Labbé, Felipe
2
Lertwachara, Kaveepean
2
Lotz, Patricia
2
Mandić, Mirko
2
Mkono, Muchazondida
2
Monjon, Stéphanie
2
O'Leary, Daniel E.
2
Rabsch, Stefan
2
Schwarz, Torsten
2
Shaw, Michael J.
2
Yun, Qiaoyun
2
Zumstein, Darius
2
Abdoli, Mansour
1
Aden, Timo
1
Adrowitzer, Alexander Christop
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Academy of Marketing
1
Galileo Press
1
IGI Global
1
National Bureau of Economic Research
1
RWTH Aachen
1
Universität Regensburg / ibi research
1
Université Paris-Dauphine (Paris IX)
1
Verlag Dr. Kovač
1
Workshop on E-Business <10, 2011, Schanghai>
1
World Tourism Organization
1
epubli GmbH
1
marketing-Börse GmbH
1
more ...
less ...
Published in...
All
HMD : Praxis der Wirtschaftsinformatik
7
Journal of advertising research
5
Research in consumer behavior
5
Journal of internet commerce
4
Business ethics : a European review
3
Cowles Foundation Discussion Paper
3
Electronic commerce research and applications
3
International journal of contemporary hospitality management
3
Journal of fashion marketing and management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
Rheinwerk Computing
3
Social media listening and monitoring for business applications
3
Tourism management perspectives : TMP
3
Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
2
Corporate communications : an international journal
2
Digitale Kommunikation
2
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
2
E-marketing ; Vol. 1
2
European journal of marketing : EJM
2
International journal of business information systems : IJBIS
2
International journal of electronic business
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of networking and virtual organisations : IJNVO
2
International marketing in the fast changing world
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of electronic commerce research : JECR
2
Journal of vacation marketing : an international journal
2
MIT Sloan Research Paper
2
Medienmanagement und E-Business
2
New directions in tourism analysis
2
Policy research working paper : WPS
2
Psychology & marketing
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
SpringerLink / Bücher
2
The Routledge companion to digital consumption
2
Tourism sensemaking : strategies to give meaning to experience
2
more ...
less ...
Source
All
ECONIS (ZBW)
253
RePEc
1
Showing
151
-
200
of
254
Sort
Relevance
Date (newest first)
Date (oldest first)
151
Dynamische Nutzerprofile auf Basis mobiler Internetdaten
Durst, Carolin
;
Meekma, Marc
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 76-85
Persistent link: https://www.econbiz.de/10010193427
Saved in:
152
Präventives Retourenmanagement im eCommerce
Möhring, Michael
;
Schmidt, Rainer
;
Walsh, Gianfranco
; …
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 66-75
Persistent link: https://www.econbiz.de/10010193428
Saved in:
153
Process Mining : Fallstudie leginda.de
Thaler, Tom
;
Fettke, Peter
;
Loos, Peter
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 56-65
Persistent link: https://www.econbiz.de/10010193429
Saved in:
154
Induktive unscharfe Datenassoziierung : Fallstudien enersis suisse AG
Kaufmann, Michael
;
Koller, Thomas
;
Kurochkina, Daria
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 45-55
Persistent link: https://www.econbiz.de/10010193430
Saved in:
155
Innovation Signals in Online-Communitys : ein komplementärer analytischer Ansatz
Markus, Mark
;
Eckhoff, Robert A.
;
Lassnig, Markus
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 13-21
Persistent link: https://www.econbiz.de/10010193433
Saved in:
156
Web Monitoring : eine Einführung
Blattner, Marcel
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 7-12
Persistent link: https://www.econbiz.de/10010193434
Saved in:
157
Exploring information technology governance and control of web site content : a comparative case study
Héroux, Sylvie
;
Fortin, Anne
- In:
Journal of management & governance
17
(
2013
)
3
,
pp. 673-721
Persistent link: https://www.econbiz.de/10009781898
Saved in:
158
Future Digital Business : wie Business Intelligence und Web Analytics Online-Marketing und Conversion verändern
Haberich, Ralf
(
ed.
)
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009784306
Saved in:
159
Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.
;
Noort, Guda van
;
Duijn, Meryl
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 608-622
Persistent link: https://www.econbiz.de/10009785362
Saved in:
160
Understanding Brazilian outbound tourism : what the Brazilian blogosphere is saying about Europe
2013
Persistent link: https://www.econbiz.de/10010357130
Saved in:
161
Einfluss, der sich auszahlt : die revolutionäre Wirkung von Klout, Social Scoring und Influence Marketing
Schaefer, Mark W.
-
2013
Persistent link: https://www.econbiz.de/10010225614
Saved in:
162
Weddings as waste
Strandby, Kira
;
Askegaard, Søren
-
2013
Persistent link: https://www.econbiz.de/10010239614
Saved in:
163
The interaction of sampling and weighting in producing a representative sample online : an excerpt from the ARF's "Foundations of Quality 2" initiative
Bremer, John
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 363-371
Persistent link: https://www.econbiz.de/10010245577
Saved in:
164
Digital marketing analytics : making sense of consumer data in a digital world
Hemann, Chuck.
;
Hemann, Chuck
;
Burbary, Ken
-
2013
Persistent link: https://www.econbiz.de/10010382297
Saved in:
165
Competitive intelligence for SMEs : a web-based decision support system
Ponis, Stavros T.
;
Christou, Ioannis T.
- In:
International journal of business information systems : …
12
(
2013
)
3
,
pp. 243-258
Persistent link: https://www.econbiz.de/10009729405
Saved in:
166
Organic and amplified eWOM in consumer fashion blogs
Kulmala, Marianne
;
Mesiranta, Nina
;
Tuominen, Pekka
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10009732068
Saved in:
167
Applying Quan and Wang's structural model of the tourist experience : a Zimbabwean netnography of food tourism
Mkono, Muchazondida
;
Markwell, Kevin
;
Wilson, Erica
- In:
Tourism management perspectives : TMP
5
(
2013
),
pp. 68-74
Persistent link: https://www.econbiz.de/10009719581
Saved in:
168
Sport fans and their teams' redesigned logos : an examination of the moderating effect of team identification on attitude and purchase intention of team-logoed merchandise
Ahn, Taesoo
;
Suh, Young Ik
;
Lee, Jin Kyun
;
Pedersen, Paul M.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
1
,
pp. 11-23
Persistent link: https://www.econbiz.de/10009719730
Saved in:
169
The solid body guitar in the digital era : how persistent myths influence musicians' evaluation criteria
Dumoulin, Régis
;
Gauzente, Claire
- In:
International journal of arts management
15
(
2012/13
)
2
,
pp. 4-17
Persistent link: https://www.econbiz.de/10009735112
Saved in:
170
Entstehung und Generierung von Kundenwertpotenzialen im Web 2.0 : eine analytische Betrachtung unter Berücksichtigung des Social Media Monitoring
Pindur, Vivian
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013427308
Saved in:
171
Kaufverhalten im Social Shopping : eine Modellierung mithilfe von Logfile-Daten
Olbrich, Rainer
;
Holsing, Christian
-
2012
Persistent link: https://www.econbiz.de/10011403315
Saved in:
172
Capturing "human bandwidth2 : a multidimensional model for measuring attention on Web sites
Zheng, Nan
;
Chyi, Hsiang Iris
;
Kaufhold, Kelly
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 157-179
Persistent link: https://www.econbiz.de/10009571068
Saved in:
173
Impact of animation and language on banner click-through rates
Zorn, Steffen
;
Olaru, Doina
;
Veheim, Thomas
;
Zhao, Sam
; …
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
2
,
pp. 173-183
Persistent link: https://www.econbiz.de/10009573318
Saved in:
174
An overview of digital media and advertising
Dickey, Irene J.
;
Lewis, William F.
-
2012
Persistent link: https://www.econbiz.de/10009573710
Saved in:
175
Social network analysis in marketing
Kazienko, Przemysław
;
Doskocz, Piotr
;
Kajdanowicz, Tomasz
-
2012
Persistent link: https://www.econbiz.de/10009574525
Saved in:
176
Trends in the literature on socially responsible investment : looking for the keys under the lamppost
Capelle-Blancard, Gunther
;
Monjon, Stéphanie
- In:
Business ethics : a European review
21
(
2012
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10009574651
Saved in:
177
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
Shaw, Michael J.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009574799
Saved in:
178
Optimising online marketing resources : SEO strategy
Pandey, Anuja
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10009576394
Saved in:
179
Culture and service-related positive disconfirmations : an application of travel blog analysis
Magnini, Vincent P.
;
Kara, Derya
;
Crotts, John C.
; …
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
3
,
pp. 251-257
Persistent link: https://www.econbiz.de/10009580673
Saved in:
180
Computer-assisted Webnography : a new approach to online reputation management in tourism
Horster, Eric
;
Gottschalk, Carsten
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10009580675
Saved in:
181
A netnographic examination of constructive authenticity in Victoria Falls tourist (restaurant) experiences
Mkono, Muchazondida
- In:
International journal of hospitality management
31
(
2012
)
2
,
pp. 387-394
Persistent link: https://www.econbiz.de/10009503306
Saved in:
182
Rank and impression estimation in a stylized model of ad auctions
Berg, Jordan
;
Coffrin, Carleton
;
Greenwald, Amy
; …
- In:
Agent-mediated electronic commerce : designing trading …
,
(pp. 1-18)
.
2012
Persistent link: https://www.econbiz.de/10009660003
Saved in:
183
Towards an intelligent framework to understand and feed the Web
Fensel, Anna
;
Neidhardt, Julia
;
Pobiedina, Nataliia
; …
- In:
Business information systems workshops : BIS 2012 …
,
(pp. 255-266)
.
2012
Persistent link: https://www.econbiz.de/10009663925
Saved in:
184
Social networks and customer involvement in new service development (NSD) : the case of www.mystarbucksidea.com
Sigala, Marianna
- In:
International journal of contemporary hospitality management
24
(
2012
)
7
,
pp. 966-990
Persistent link: https://www.econbiz.de/10009666533
Saved in:
185
Investigative management and consumer research on the internet
Lugosi, Peter
;
Janta, Hania
;
Watson, Pamela
- In:
International journal of contemporary hospitality management
24
(
2012
)
6
,
pp. 838-854
Persistent link: https://www.econbiz.de/10009666707
Saved in:
186
Communicated identities of regional cluster firms : evidence from the Franciacorta wine cluster
Zamparini, Alessandra
;
Lurati, Francesco
- In:
Corporate communications : an international journal
17
(
2012
)
4
,
pp. 498-513
Persistent link: https://www.econbiz.de/10009671820
Saved in:
187
Using social network classifiers for predicting e-commerce adoption
Verbraken, Thomas
;
Goethals, Frank
;
Verbeke, Wouter
; …
- In:
E-Life: web-enabled convergence of commerce, work, and …
,
(pp. 9-21)
.
2012
Persistent link: https://www.econbiz.de/10009548210
Saved in:
188
Mining implicit social network with context-aware technologies
Yoon, Eun Jung
;
Zhou, Wei
- In:
E-Life: web-enabled convergence of commerce, work, and …
,
(pp. 3-8)
.
2012
Persistent link: https://www.econbiz.de/10009548212
Saved in:
189
The impact of project capabilities on project performance : case of open source software projects
Ghapanchi, Amir Hossein
;
Aurum, Aybüke
- In:
International journal of project management : the …
30
(
2012
)
4
,
pp. 407-417
Persistent link: https://www.econbiz.de/10009551349
Saved in:
190
Brand communities for mainstream brands : the example of the Yamaha R1 brand community
Felix, Reto
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10009552954
Saved in:
191
Does banner advertising affect browsing for brands? : clickstream chioce model says yes, for some
Rutz, Oliver J.
;
Bucklin, Randolph E.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
2
,
pp. 231-257
Persistent link: https://www.econbiz.de/10009554673
Saved in:
192
How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?
Smith, Andrew N.
;
Fischer, Eileen
;
Chen, Yongjian
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 102-113
Persistent link: https://www.econbiz.de/10009558961
Saved in:
193
Der Lebensmitteleinzelhandel in der Informationsgesellschaft - Chancen für eine kooperative Verbraucherpolitik?
Roosen, Jutta
(
contributor
)
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009559290
Saved in:
194
"Five Co-s" in innovating : a practice-based view
Russo Spena, Tiziana
;
Mele, Cristina
- In:
Journal of service management
23
(
2012
)
4
,
pp. 527-553
Persistent link: https://www.econbiz.de/10009619536
Saved in:
195
A netnographic examination of travelers' online discussion of risks
Björk, Peter
;
Kauppinen-Räisänen, Hannele
- In:
Tourism management perspectives : TMP
2/3
(
2012
),
pp. 65-71
Persistent link: https://www.econbiz.de/10009619824
Saved in:
196
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
197
DISE : Dynamic Intelligent Survey Engine
Schlereth, Christian
;
Skiera, Bernd
- In:
Quantitative marketing and marketing management : …
,
(pp. 225-243)
.
2012
Persistent link: https://www.econbiz.de/10009621768
Saved in:
198
Inferring decision strategies from clickstreams in decision support systems : a new process-tracing approach using state machines
Pfeiffer, Jella
;
Probst, Malte
;
Steitz, Wolfgang
; …
- In:
Digitalisierung der Unternehmen
,
(pp. 25-46)
.
2012
Persistent link: https://www.econbiz.de/10009622572
Saved in:
199
A web-based Hong Kong tourism demand forecasting system
Song, Haiyan
;
Gao, Zixuan
;
Zhang, Xinyan
;
Lin, Shanshan
- In:
International journal of networking and virtual …
10
(
2012
)
3/4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10009541388
Saved in:
200
A method of detecting online public opinions based on the quera log of search engine
Li, Zhihong
;
Zhu, Tao
- In:
International journal of networking and virtual …
10
(
2012
)
3/4
,
pp. 260-274
Persistent link: https://www.econbiz.de/10009541398
Saved in:
First
Prev
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->