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~subject:"Customer value"
~type_genre:"Book section"
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Search: subject_exact:"Neukundengewinnung"
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Customer value
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Kundengewinnung
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Direct marketing
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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From Little's law to marketing science : essays in honor of John D.C. Little
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Handbook of research on customer equity in marketing
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
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Wertorientierte Ausrichtung der Neukundengewinnung
Kirchner, Jens
- In:
Effektives Customer Relationship Management : …
,
(pp. 171-191)
.
2017
Persistent link: https://www.econbiz.de/10011599192
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2
Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
From Little's law to marketing science : essays in …
,
(pp. 85-125)
.
2016
Persistent link: https://www.econbiz.de/10011436073
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3
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
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4
Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value
Bhatnagar, Namita
;
Maryott, Kiersten
;
Bejou, David
- In:
Profit maximization through customer relationship …
,
(pp. 117-130)
.
2008
Persistent link: https://www.econbiz.de/10003754265
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5
Optimale Verteilung eines Budgets auf Aktivitäten zur Kundenakquisition, Kundenbindung und Add-on-Selling
Heiligenthal, Jeanette
;
Weiber, Rolf
- In:
Direct marketing
,
(pp. 117-141)
.
2007
Persistent link: https://www.econbiz.de/10003524707
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