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~person:"Cooper, Robert G."
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Search: subject_exact:"Neuproduktentwicklung"
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Cooper, Robert G.
Brem, Alexander
21
Herstatt, Cornelius
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Gázquez-Abad, Juan Carlos
11
Calantone, Roger J.
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Martínez-López, Francisco J.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Research technology management : RTM
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Research-technology management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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AI and new product development
Cooper, Robert G.
;
McCausland, Tammy
- In:
Research-technology management
67
(
2024
)
1
,
pp. 70-75
Persistent link: https://www.econbiz.de/10014514584
Saved in:
2
The drivers of success in new-product development
Cooper, Robert G.
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 36-47
Persistent link: https://www.econbiz.de/10011990716
Saved in:
3
Agile-stage-gate for manufacturers : changing the way new products are developed
Cooper, Robert G.
;
Sommer, Anita Friis
- In:
Research technology management : RTM
61
(
2018
)
2
,
pp. 17-26
Persistent link: https://www.econbiz.de/10011820373
Saved in:
4
Agile-stage-gate : new idea-to-launch method for manufactured new products is faster, more responsive
Cooper, Robert G.
;
Sommer, Anita Friis
- In:
Industrial marketing management : the international …
59
(
2016
),
pp. 167-180
Persistent link: https://www.econbiz.de/10011622919
Saved in:
5
Agile-Stage-Gate hybrid model : a promising new approach and a new research opportunity
Cooper, Robert G.
;
Sommer, Anita Friis
- In:
The journal of product innovation management : an …
33
(
2016
)
5
,
pp. 513-526
Persistent link: https://www.econbiz.de/10011600347
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