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subject:"Personality psychology"
~person:"Häusel, Hans-Georg"
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Neuromarketing
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
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Personalmarketing 2.0 : vom Employer Branding zum Recruiting
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ECONIS (ZBW)
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Limbic : das Navigationssystem für erfolgreiche emotionale Markenführung
Häusel, Hans-Georg
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 55-75)
.
2014
Persistent link: https://www.econbiz.de/10010341967
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Neuromarketing : Übersetzung des Limbic-Ansatzes auf das Employer Branding
Häusel, Hans-Georg
- In:
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
,
(pp. 101-117)
.
2012
Persistent link: https://www.econbiz.de/10009631700
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