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~person:"Boksem, Maarten A. S."
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Boksem, Maarten A. S.
Kenning, Peter
14
Riedl, René
14
Plassmann, Hilke
13
Davis, Fred D.
11
Hubert, Anita Mirja
10
Waldman, David A.
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Lee, Nick
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Senior, Carl
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Balthazard, Pierre A.
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Cerf, Moran
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Dimoka, Angelika
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Becker, William J.
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Ghadiri, Argang
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Léger, Pierre-Majorique
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Cropanzano, Russell
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Gutjahr, Gert
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Hubert, Marco
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Häusel, Hans-Georg
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Lindebaum, Dirk
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Randolph, Adriane B.
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Smidts, Ale
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Weber, Bernd
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Karmarkar, Uma R.
5
Sanfey, Alan G.
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Scheier, Christian
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Sánchez-Fernández, Juan
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Verbeke, Willem J. M. I.
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Zak, Paul J.
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Borawska, Anna
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Boyatzis, Richard E.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Psychological perspectives on ethical behavior and decision making
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Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
Saved in:
2
Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success
Boksem, Maarten A. S.
;
Smidts, Ale
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 482-492
Persistent link: https://www.econbiz.de/10011337509
Saved in:
3
Advancing consumer neuroscience
Smidts, Ale
;
Hsu, Ming
;
Sanfey, Alan G.
;
Boksem, …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010401341
Saved in:
4
The neural basis of morality
Boksem, Maarten A. S.
;
De Cremer, David
- In:
Psychological perspectives on ethical behavior and …
,
(pp. 153-166)
.
2009
Persistent link: https://www.econbiz.de/10003973731
Saved in:
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