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~type_genre:"Dissertation u.a. Prüfungsschriften"
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Neurowissenschaften
132
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
14
Neuroökonomie : Grundlagen - Methoden - Anwendungen
10
Analyzing the strategic role of neuromarketing and consumer neuroscience
6
Handbook of research methodologies and design in neuroentrepreneurship
4
The social cognitive neuroscience of organizations
4
Handbook of developments in consumer behaviour
3
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
2
Darwin meets Business : evolutionäre und bionische Lösungen für die Wirtschaft
2
Gesundheit, Qualifikation und Motivation älterer Arbeitnehmer - messen und beeinflussen : Dokumentation der Tagung am 01. und 02. Oktober 2009, Gustav-Heinemann-Haus, Bonn
2
Global innovation science handbook
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
The handbook of knowledge-based coaching : from theory to practice
2
Transforming communication in leadership and teamwork : person-centered innovations
2
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advanced leadership insights : how to lead people and organizations to ultimate success
1
Advances in entrepreneurial finance : with applications from behavioral finance and economics
1
Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
1
An und in Grenzen : Entfaltungsräume für eine nachhaltige Entwicklung
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Art entrepreneurship
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Behavioral Business Ethics : eine Einführung in die Grundlagen
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Behavioral accounting
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Beyond uneconomic growth : economics, equity and the ecological predicament
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Cognition and strategy
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Complex socio-technical systems : understanding and influencing the causality of change
1
Cross-cultural and critical perspectives on brands
1
Das Prinzip der Selbstverantwortung : Grundlagen und Bedeutung im heutigen Privatrecht ; [der vorliegende Band enthält die Beiträge zu der an der Ruhr-Universität Bochum veranstalteten Tagung zum "Prinzip der Selbstverantwortung".]
1
Decision making in behavioral strategy
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Die Zukunft des Kapitalismus
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
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Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
1
Emotion, cognition, and their marvellous interplay in managerial decision-making
1
Enhancing knowledge development in marketing ; Vol. 21
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Evolutionary psychology in the business sciences
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Expanding the boundaries of work-family research : a vision for the future
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Finance and sustainability : towards a new paradigm? ; a post-crisis agenda
1
Global marketing strategies for the promotion of luxury goods
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Handbook of intuition research
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ECONIS (ZBW)
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From resistance to readiness : leveraging neuroscience perspectives for successful change management in the manufacturing sector
Lopez, Ashlita Florence
;
Joy, Sebin
;
Kumar, Arti Arun
- In:
Using organizational culture to resolve business challenges
,
(pp. 222-246)
.
2023
Persistent link: https://www.econbiz.de/10014414142
Saved in:
2
Death or rebirth? : a framework for reviving vanished brands from the perspective of cognitive neuroscience
Lin, Yajun
- In:
Economic and business management 2022 : proceedings of …
,
(pp. 121-130)
.
2023
Persistent link: https://www.econbiz.de/10014516469
Saved in:
3
The influence on succession of women's involvement in the boards of directors of family firms, through the lens of neuroscience
El Hayek Sfeir, Soumaya
- In:
Women, family and family businesses across …
,
(pp. 13-38)
.
2022
Persistent link: https://www.econbiz.de/10014225986
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4
Social marketing, nudging policies and consumerism : advancements through technologies from neuroscience
Caratù, Myriam
- In:
Business Advancement through Technology Volume I : …
,
(pp. 219-240)
.
2022
Persistent link: https://www.econbiz.de/10013474334
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5
The cognitive-emotional interactions in the brain : an organizational neuroscience perspective
Malizia, Andrea Patricelli
;
Mastrogiorgio, Antonio
- In:
Emotion, cognition, and their marvellous interplay in …
,
(pp. 209-232)
.
2021
Persistent link: https://www.econbiz.de/10012596508
Saved in:
6
Cognitive neuroscience of aging
Mukadam, Nishaat
;
Leger, Krystal
;
Cutchess, Angela
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 3-25)
.
2021
Persistent link: https://www.econbiz.de/10012297423
Saved in:
7
The organizational neuroscience of emotions
Massaro, Sebastiano
- In:
The Cambridge handbook of workplace affect
,
(pp. 15-36)
.
2020
Persistent link: https://www.econbiz.de/10012261052
Saved in:
8
Importance of brain reward system in neuromarketing
Uzbay, Tayfun
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 1-24)
.
2020
Persistent link: https://www.econbiz.de/10012266741
Saved in:
9
From philosophical queries to greater dilemmas of neuroethics
Petlach, Martin
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 25-46)
.
2020
Persistent link: https://www.econbiz.de/10012266746
Saved in:
10
Consumer neuroscience perspective for brands : how do brands influence our brains?
Çakar, Tuna
;
Girişken, Yener
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 47-64)
.
2020
Persistent link: https://www.econbiz.de/10012266751
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11
Pattern thinking : understanding the mind of the consumer
Dutta, Tanusree
;
Sarkar, Soumya
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 127-145)
.
2020
Persistent link: https://www.econbiz.de/10012266758
Saved in:
12
Consumer neuroscience : evolution and commercial applications
Clark, Kimberly Rose
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 185-207)
.
2020
Persistent link: https://www.econbiz.de/10012266771
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13
Applying neuroscience to talent management : the neuro talent management
Atlı, Dinçer
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 229-252)
.
2020
Persistent link: https://www.econbiz.de/10012266773
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14
Moralisches Urteilen und Handeln aus neuroethischer Perspektive
Gerdes, Steffen
;
Plogmaker, Hendrik
- In:
Behavioral Business Ethics : eine Einführung in die …
,
(pp. 45-102)
.
2019
Persistent link: https://www.econbiz.de/10012135977
Saved in:
15
Die Physiologie der Gier
Reitsamer, Herbert A.
- In:
Die Zukunft des Kapitalismus
,
(pp. 79-88)
.
2019
Persistent link: https://www.econbiz.de/10012151358
Saved in:
16
The consumer neuroscience of packaging
Spence, Charles
;
Velasco, Carlos
;
Petit, Olivia
- In:
Multisensory packaging : designing new product experiences
,
(pp. 319-347)
.
2019
Persistent link: https://www.econbiz.de/10011959018
Saved in:
17
Wie wir lehren, wie wir lernen
Groß, Iris
- In:
Nachhaltiges Wirtschaften im digitalen Zeitalter : …
,
(pp. 233-245)
.
2018
Persistent link: https://www.econbiz.de/10011848615
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18
Neurowissenschaftliche Grundlagen der Risiko-Homöotase im Kontext referenzpunkttheoretischer Überlegungen
Jeske, Klaus-Jürgen
- In:
Risikoforschung und Versicherungsmanagement : …
,
(pp. 93-120)
.
2018
Persistent link: https://www.econbiz.de/10011888414
Saved in:
19
Cognitive neuroscience perspective on entrepreneurship
Sørensen Bentzen, Jeanne
- In:
The Palgrave handbook of multidisciplinary perspectives …
,
(pp. 43-58)
.
2018
Persistent link: https://www.econbiz.de/10011941389
Saved in:
20
NeuroIS
Riedl, René
- In:
The Routledge companion to management information systems
,
(pp. 94-107)
.
2018
Persistent link: https://www.econbiz.de/10011721520
Saved in:
21
Selbstorganisation, Neuropsychologie und Werte
Erpenbeck, John
- In:
Handbuch Kompetenzentwicklung im Netz : Bausteine einer …
,
(pp. 115-131)
.
2017
Persistent link: https://www.econbiz.de/10011627372
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22
Den unbewussten Konsumenten verstehen : marketingrelevante Erkenntnisse und Methoden der Neurowissenschaften
Kwiatkowski, Christoph
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 1-16)
.
2017
Persistent link: https://www.econbiz.de/10011643974
Saved in:
23
Using neuroscience methods to explore gender differences in leadership
Peterson, Suzanne J.
;
Bartels, Amy L.
- In:
Handbook of research on gender and leadership
,
(pp. 238-253)
.
2017
Persistent link: https://www.econbiz.de/10011667236
Saved in:
24
Mindfulness, reperceiving, and ethical decision making : neurological perspective
Pless, Nicola
;
Sabatella, Filomena
;
Maak, Thomas
- In:
Responsible leadership and ethical decision-making
,
(pp. 1-20)
.
2017
Persistent link: https://www.econbiz.de/10011695105
Saved in:
25
Human psychophysiological and genetic approaches in neuroentrepreneurship
Colosio, Marco
;
Bellavitis, Cristiano
;
Gorin, Aleksei A.
- In:
Handbook of research methodologies and design in …
,
(pp. 54-93)
.
2017
Persistent link: https://www.econbiz.de/10011753966
Saved in:
26
Experimental methodological principles for entrepreneurship research using neuroscience techniques
Pérez-Centeno, Victor
- In:
Handbook of research methodologies and design in …
,
(pp. 150-173)
.
2017
Persistent link: https://www.econbiz.de/10011753987
Saved in:
27
The cognitive neuroscience of entrepreneurial risk : conceptual and methodological challenges
Shaver, Kelly G.
;
Schjoedt, Leon
;
Passarelli, Angela
; …
- In:
Handbook of research methodologies and design in …
,
(pp. 207-240)
.
2017
Persistent link: https://www.econbiz.de/10011753999
Saved in:
28
A few words about entrepreneurial learning, training, and brain plasticity
Sud, Aparna
- In:
Handbook of research methodologies and design in …
,
(pp. 241-245)
.
2017
Persistent link: https://www.econbiz.de/10011754003
Saved in:
29
Biological and social foundations of creativity and innovation
Gruszka, Aleksandra
;
Dobroczyński, Bartłomiej
- In:
Handbook of the management of creativity and innovation …
,
(pp. 33-50)
.
2017
Persistent link: https://www.econbiz.de/10011707374
Saved in:
30
Die Dekade der Menschlichkeit
Ohnemüller, Bert Martin
- In:
CSR und Digitalisierung : der digitale Wandel als …
,
(pp. 809-821)
.
2017
Persistent link: https://www.econbiz.de/10011732186
Saved in:
31
Stift und Papier - analoge Multitalente
Mähler, Christian
- In:
CSR und Digitalisierung : der digitale Wandel als …
,
(pp. 1051-1063)
.
2017
Persistent link: https://www.econbiz.de/10011732225
Saved in:
32
Leadership and Neuroscience : an inconvenient truth
Shipley, Jim
- In:
Advanced leadership insights : how to lead people and …
,
(pp. 23-36)
.
2017
Persistent link: https://www.econbiz.de/10011672466
Saved in:
33
Computer-presented and physical brain-training exercises for school children : improving executive functions and learning
Wexler, Bruce E.
- In:
Transforming gaming and computer simulation …
,
(pp. 206-224)
.
2017
Persistent link: https://www.econbiz.de/10011634735
Saved in:
34
Consumer behaviors and contemporary attitudes in luxury markets
Ferrer, Gemma García
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 29-45)
.
2016
Persistent link: https://www.econbiz.de/10011484622
Saved in:
35
Neuroscientific methods for strategic management
Massaro, Sebastiano
- In:
Research methods for strategic management
,
(pp. 253-282)
.
2016
Persistent link: https://www.econbiz.de/10011529097
Saved in:
36
What do we learn from neurolinguistics?
Leikin, Mark
- In:
The Palgrave handbook of the economics and language
,
(pp. 121-136)
.
2016
Persistent link: https://www.econbiz.de/10011530560
Saved in:
37
Spirituality, sustainability and happiness : a quantum-neuroscientific perspective
Ulluwishewa, Rohana
- In:
Spirituality and sustainability : new horizons and …
,
(pp. 155-168)
.
2016
Persistent link: https://www.econbiz.de/10011530629
Saved in:
38
How neuroscience can help to understand the working of emotions and empathy in leadership
Motschnig, Renate
;
Ryback, David
- In:
Transforming communication in leadership and teamwork : …
,
(pp. 227-247)
.
2016
Persistent link: https://www.econbiz.de/10011604014
Saved in:
39
Tasks and people : what neuroscience reveals about managing both effectively
Motschnig, Renate
;
Ryback, David
- In:
Transforming communication in leadership and teamwork : …
,
(pp. 249-262)
.
2016
Persistent link: https://www.econbiz.de/10011604015
Saved in:
40
Personalführung lernen : mithilfe von Neuroleadership?
Pippke, Wolfgang
- In:
Herausforderung Führung - führen wollen, führen …
,
(pp. 125-140)
.
2016
Persistent link: https://www.econbiz.de/10011563227
Saved in:
41
The neural correlates of emotion and overconfidence in strategic decision making
Treffers, Theresa
;
Fehse, Kai
- In:
Decision making in behavioral strategy
,
(pp. 83-98)
.
2016
Persistent link: https://www.econbiz.de/10011643717
Saved in:
42
Was ist eine Grenze? : wider die digitale Weltsicht oder: was wir von den Fröschen lernen können
Finke, Peter
- In:
An und in Grenzen : Entfaltungsräume für eine …
,
(pp. 19-47)
.
2016
Persistent link: https://www.econbiz.de/10011518098
Saved in:
43
Toward a science-based theory of behavior : building on Georgescu-Roegen
Gowdy, John M.
- In:
Beyond uneconomic growth : economics, equity and the …
,
(pp. 106-132)
.
2016
Persistent link: https://www.econbiz.de/10011557557
Saved in:
44
Cognitive neurosciences and strategic management : challenges and opportunities in tying the knot
Laureiro Martínez, Daniella
;
Venkatraman, Vinod
; …
- In:
Cognition and strategy
,
(pp. 351-370)
.
2015
Persistent link: https://www.econbiz.de/10011431899
Saved in:
45
Allocation of information and technology professionals according to brain structures
Belfo, Fernando Paulo
- In:
Handbook of research on information architecture and …
,
(pp. 341-362)
.
2015
Persistent link: https://www.econbiz.de/10011410528
Saved in:
46
Business and the brain : an interview with John Medina
Medina, John
(
interviewee
);
Erisman, Albert
(
interviewer
)
- In:
The purpose of business : contemporary perspectives …
,
(pp. 229-248)
.
2015
Persistent link: https://www.econbiz.de/10011416786
Saved in:
47
Innovations in consumer science : applications of neuro-scientific research tools
Agarwal, Sharad
;
Xavier, M. J.
- In:
Adoption of innovation : balancing internal and …
,
(pp. 25-42)
.
2015
Persistent link: https://www.econbiz.de/10011301935
Saved in:
48
The neuroscience of social television
Seixas, Shaun A.
;
Nield, Geoffrey E.
;
Pynta, Peter
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 153-166)
.
2015
Persistent link: https://www.econbiz.de/10011294600
Saved in:
49
Related constructs and measures from beyond the field of ethics
Garrett, Lyndon E.
;
Klemme, Adrian K.
;
Wilkins, Alan L.
- In:
Research companion to ethical behavior in organizations …
,
(pp. 255-366)
.
2014
Persistent link: https://www.econbiz.de/10010439729
Saved in:
50
WeFaLe (Werfen-Fangen-Lernen) für mehr Lernmotivation und Lernerfolg bei der Vermittlung neuer oder komplexer Inhalte
Ehlers, Stephan
- In:
Innovationen im Personalmanagement : die spannendsten …
,
(pp. 255-269)
.
2014
Persistent link: https://www.econbiz.de/10010422774
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