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~isPartOf:"Journal of management research"
~isPartOf:"Neuromarketing"
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Neuromarketing
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Neurowissenschaften
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Galib, Md Hasan
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Oliveira, Jorge Henrique Caldeira de
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Journal of management research
Neuromarketing
SpringerLink / Bücher
18
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of consumer behaviour : an international research review
14
Springer eBook Collection
13
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Psychology & marketing
7
Journal of advertising research
6
Journal of consumer behaviour
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Biometrics and neuroscience research in business and management : advances and applications
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Faculty & research / Insead : working paper series
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing management : MM
3
Marketing theory
3
NeuroPsychoEconomics
3
Organizational research methods : ORM
3
Redmarka : revista de marketing aplicado
3
Research
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Fontys Venlo - publication of applied sciences
2
Innovatives Markenmanagement
2
International journal of business and globalisation : IJBG
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Lehrbuch
2
Markenkommunikation und Beziehungsmarketing
2
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ECONIS (ZBW)
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Ausgewählte Aspekte der Neurowissenschaften und deren Einsatzmöglichkeiten im Marketing
Lindig, Henrike
- In:
Neuromarketing
,
(pp. 3-38)
.
2017
Persistent link: https://www.econbiz.de/10011975030
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2
Literaturservice : Marketing-Neuerscheinungen 4. Quartal 2016 und 1. Quartal 2017
Schiller, Sören
- In:
Neuromarketing
,
(pp. 41-54)
.
2017
Persistent link: https://www.econbiz.de/10011975046
Saved in:
3
A review of studies on neuromarketing : practical results, techniques, contributions and limitations
Rozan Fortunato, Vitor Costa
;
Giraldi, Janaina de Moura …
- In:
Journal of management research
6
(
2014
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10010430611
Saved in:
4
The contributions of neuromarketing in marketing research
Hammou, Khalid Ait
;
Galib, Md Hasan
;
Melloul, Jihane
- In:
Journal of management research
5
(
2013
)
4
,
pp. 20-33
Persistent link: https://www.econbiz.de/10010206092
Saved in:
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