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~isPartOf:"Journal of management research"
~subject:"FMRI"
~subject:"Neuroökonomie"
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Journal of management research
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
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Neuroökonomie : neue Theorien zu Konsum, Marketing und emotionalem Verhalten in der Ökonomie
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Der Markt : international journal of marketing
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Dresden Discussion Paper Series in Economics
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FOCUS-Jahrbuch : Beiträge zu Werbe- und Mediaplanung, Markt-, Kommunikations- und Mediaforschung
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Global innovation science handbook
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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Innovation in der Marktforschung
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International journal of business and globalisation : IJBG
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International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
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Journal of consumer behaviour : an international research review
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of historical research in marketing
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Journal of marketing management : MM
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Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
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Marketing letters : a journal of research in marketing
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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A review of studies on neuromarketing : practical results, techniques, contributions and limitations
Rozan Fortunato, Vitor Costa
;
Giraldi, Janaina de Moura …
- In:
Journal of management research
6
(
2014
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10010430611
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2
The contributions of neuromarketing in marketing research
Hammou, Khalid Ait
;
Galib, Md Hasan
;
Melloul, Jihane
- In:
Journal of management research
5
(
2013
)
4
,
pp. 20-33
Persistent link: https://www.econbiz.de/10010206092
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