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~isPartOf:"Journal of management research"
~isPartOf:"Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena"
~subject:"Neuromarketing"
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Journal of management research
Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
SpringerLink / Bücher
18
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of consumer behaviour : an international research review
14
Springer eBook Collection
12
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Journal of Consumer Marketing
8
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Psychology & marketing
7
Journal of advertising research
6
Journal of consumer behaviour
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Biometrics and neuroscience research in business and management : advances and applications
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Faculty & research / Insead : working paper series
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Journal of Product & Brand Management
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of marketing management : MM
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Marketing theory
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NeuroPsychoEconomics
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Organizational research methods : ORM
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Research
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The journal of brand management : an international journal
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The journal of product & brand management
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
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Asia Pacific journal of marketing and logistics
2
Cogent business & management
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Dresden Discussion Paper Series in Economics
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Fontys Venlo - publication of applied sciences
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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Innovatives Markenmanagement
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International journal of business and globalisation : IJBG
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
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A review of studies on neuromarketing : practical results, techniques, contributions and limitations
Rozan Fortunato, Vitor Costa
;
Giraldi, Janaina de Moura …
- In:
Journal of management research
6
(
2014
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10010430611
Saved in:
2
The contributions of neuromarketing in marketing research
Hammou, Khalid Ait
;
Galib, Md Hasan
;
Melloul, Jihane
- In:
Journal of management research
5
(
2013
)
4
,
pp. 20-33
Persistent link: https://www.econbiz.de/10010206092
Saved in:
3
Neuromarketing : ein innovativer Ansatz der Marktforschung
Thomas, Anika
- In:
Beiträge zur Innovations- und Gründungsforschung : …
,
(pp. 167-187)
.
2011
Persistent link: https://www.econbiz.de/10009374339
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