//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of management research"
~isPartOf:"Psychology & marketing"
~subject:"Neuromarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Neuromarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Neuromarketing
Consumer behaviour
5
Konsumentenverhalten
5
Neuroscience
5
Neurowissenschaften
5
neuromarketing
4
consumer neuroscience
3
Advertising effects
2
Communication
2
Emotion
2
Kommunikation
2
Werbewirkung
2
Advertising
1
Advertising music
1
Angst
1
Anxiety
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand image
1
Brand management
1
Compulsive buying
1
Consumer behavior
1
Cross-cultural management
1
Cultural identity
1
Ernährungsindustrie
1
Ernährungssicherung
1
FMRI
1
Food
1
Food industry
1
Food retailing
1
Food security
1
Gastronomie
1
Interkulturelles Management
1
Kaufsucht
1
Kulturelle Identität
1
Lebensmittel
1
Lebensmitteleinzelhandel
1
Markenartikel
1
Markenführung
1
more ...
less ...
Online availability
All
Undetermined
5
Free
3
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Baldo, Davide
1
Bigné Alcañiz, J. Enrique
1
Bradford, J. Andrew
1
Carrero, Oliver
1
Casado-Aranda, Luis-Alberto
1
Fraser, Cynthia
1
Galib, Md Hasan
1
Giraldi, Janaina de Moura Engracia
1
Gregory-Smith, Diana
1
Guido, Gianluigi
1
Gómez, Andrés
1
Hammou, Khalid Ait
1
Hubert, Marco
1
Hubert, Mirja
1
Mariani, Marcello M.
1
Mas, José M.
1
Melloul, Jihane
1
Mileti, Antonio
1
Murmura, Federica
1
Oliveira, Jorge Henrique Caldeira de
1
Pencarelli, Tonino
1
Prete, M. Irene
1
Rozan Fortunato, Vitor Costa
1
Savelli, Elisabetta
1
Smidts, Ale
1
Sánchez-Fernández, Juan
1
Timpone, Richard J.
1
Venkatraman, Vinod
1
Viswanathan, Vaidyanathan S.
1
more ...
less ...
Published in...
All
Journal of management research
Psychology & marketing
SpringerLink / Bücher
18
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of consumer behaviour : an international research review
14
Springer eBook Collection
12
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Journal of Consumer Marketing
8
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Journal of advertising research
6
Journal of consumer behaviour
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Biometrics and neuroscience research in business and management : advances and applications
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Faculty & research / Insead : working paper series
3
Journal of Product & Brand Management
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing management : MM
3
Marketing theory
3
NeuroPsychoEconomics
3
Organizational research methods : ORM
3
Research
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Dresden Discussion Paper Series in Economics
2
Fontys Venlo - publication of applied sciences
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovatives Markenmanagement
2
International journal of business and globalisation : IJBG
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
2
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
Saved in:
3
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
4
Emotions in fear communication : a cross-cultural neuromarketing approach
Mas, José M.
;
Gómez, Andrés
;
Carrero, Oliver
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 697-718
Persistent link: https://www.econbiz.de/10014518784
Saved in:
5
How to communicate typical-local foods to improve food tourism attractiveness
Savelli, Elisabetta
;
Gregory-Smith, Diana
;
Murmura, Federica
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1350-1369
Persistent link: https://www.econbiz.de/10013280103
Saved in:
6
Nanomarketing : a new frontier for neuromarketing
Mileti, Antonio
;
Guido, Gianluigi
;
Prete, M. Irene
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 664-674
Persistent link: https://www.econbiz.de/10011534736
Saved in:
7
A review of studies on neuromarketing : practical results, techniques, contributions and limitations
Rozan Fortunato, Vitor Costa
;
Giraldi, Janaina de Moura …
- In:
Journal of management research
6
(
2014
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10010430611
Saved in:
8
Music to your brain : background music changes are processed first, reducing ad message recall
Fraser, Cynthia
;
Bradford, J. Andrew
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10009716243
Saved in:
9
The contributions of neuromarketing in marketing research
Hammou, Khalid Ait
;
Galib, Md Hasan
;
Melloul, Jihane
- In:
Journal of management research
5
(
2013
)
4
,
pp. 20-33
Persistent link: https://www.econbiz.de/10010206092
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->