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~person:"Du Plessis, Erik"
~person:"Bayle-Tourtoulou, Anne-Sophie"
~person:"Selmer, Werner Klaus"
~subject:"Brand management"
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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand
Du Plessis, Erik
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2011
Persistent link: https://www.econbiz.de/10008859265
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