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~person:"Held, Dirk"
~person:"Bayas-Linke, Dirk"
~person:"Lee, Eun-Ju"
~subject:"Social Web"
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
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Brain buzz for Facebook? : neural indicators of SNS content engagement
Zhang, Jing
;
Yun, Jin Ho
;
Lee, Eun-Ju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 444-452
Persistent link: https://www.econbiz.de/10012544855
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2
Community und Neuromarketing
Scheier, Christian
;
Held, Dirk
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 235-249)
.
2008
Persistent link: https://www.econbiz.de/10003709986
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