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~type_genre:"Hochschulschrift"
~type_genre:"Conference paper"
~language:"eng"
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Search: subject_exact:"Neuromarketing"
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Neuromarketing
6
Consumer behaviour
5
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Emotion
3
Advertising effects
2
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2
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Boksem, Maarten A. S.
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Caratù, Myriam
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Ebstein, Richard B.
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ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
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2
AI, neuro- and smart-retail and employees' comfort : joint technologies of transformative service research
Caratù, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2022
Persistent link: https://www.econbiz.de/10013281293
Saved in:
3
Decoding the consumer's brain : neural representations of consumer experience
Chan, Hang-Yee
-
2019
Persistent link: https://www.econbiz.de/10012203504
Saved in:
4
Social neuromarketing : the role of social context in measuring advertising effectiveness
Pozharliev, Rumen Ivaylov
-
2017
Persistent link: https://www.econbiz.de/10011634723
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5
Implicit associations to brands and no-name products : the use of electrophysiological and imaging methods for neuroeconomic research
Thomas, Anika
-
2014
Persistent link: https://www.econbiz.de/10011452299
Saved in:
6
Advancing consumer neuroscience
Smidts, Ale
;
Hsu, Ming
;
Sanfey, Alan G.
;
Boksem, …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010401341
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