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person:"Senior, Carl"
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Senior, Carl
Häusel, Hans-Georg
18
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Journal of consumer behaviour : an international research review
3
Der Markt : international journal of marketing
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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1
This is your brain on neuromarketing : reflections on a decade of research
Lee, Nick
;
Brandes, Leif
;
Chamberlain, Laura
;
Senior, Carl
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 878-892
Persistent link: https://www.econbiz.de/10011753460
Saved in:
2
The brain in business : neuromarketing and organisational cognitive neuroscience
Lee, Nick
;
Butler, Michael R. J.
;
Senior, Carl
- In:
Der Markt : international journal of marketing
49
(
2010
)
3/4
,
pp. 129-131
Persistent link: https://www.econbiz.de/10008806470
Saved in:
3
Special issue : A manifesto for neuromarketing science
Senior, Carl
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003764055
Saved in:
4
Editorial: A manifesto for neuromarketing science
Senior, Carl
;
Lee, Nick
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 263-271
Persistent link: https://www.econbiz.de/10003764070
Saved in:
5
Examining the influence of fame in the presence of beauty : an electrodermal "neuromarketing" study
Gakhal, Baldeesh
;
Senior, Carl
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 331-341
Persistent link: https://www.econbiz.de/10003764090
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