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subject:"Marktforschung"
~person:"Mazzon, José Afonso"
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Mazzon, José Afonso
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Journal of international consumer marketing
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Culture differences, difficulties, and challenges of the neurophysiological methods in marketing research
Isabella, Giuliana
;
Mazzon, José Afonso
;
Dimoka, Angelika
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 346-363
Persistent link: https://www.econbiz.de/10011410246
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