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~person:"Bennet, Alex"
~person:"Boksem, Maarten A. S."
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Bennet, Alex
Boksem, Maarten A. S.
Kenning, Peter
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Plassmann, Hilke
13
Riedl, René
13
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ECONIS (ZBW)
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Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
Saved in:
2
Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success
Boksem, Maarten A. S.
;
Smidts, Ale
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 482-492
Persistent link: https://www.econbiz.de/10011337509
Saved in:
3
Knowledge, theory and practice in knowledge management : between associative patterning and context-rich action
Bennet, Alex
;
Bennet, David
- In:
Journal of entrepreneurship, management and innovation …
10
(
2014
)
1
,
pp. 7-55
Persistent link: https://www.econbiz.de/10010491851
Saved in:
4
Advancing consumer neuroscience
Smidts, Ale
;
Hsu, Ming
;
Sanfey, Alan G.
;
Boksem, …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010401341
Saved in:
5
Social learning from the inside out : the creation and sharing of knowledge from the mind/brain perspective
Bennet, David
;
Bennet, Alex
- In:
Social knowledge : using social media to know what you know
,
(pp. 1-23)
.
2011
Persistent link: https://www.econbiz.de/10009010824
Saved in:
6
The neural basis of morality
Boksem, Maarten A. S.
;
De Cremer, David
- In:
Psychological perspectives on ethical behavior and …
,
(pp. 153-166)
.
2009
Persistent link: https://www.econbiz.de/10003973731
Saved in:
7
The fallacy of knowledge reuse : building sustainable knowledge
Bennet, Alex
;
Bennet, David
- In:
Journal of knowledge management
12
(
2008
)
5
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003803742
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