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~person:"Elger, Christian Erich"
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Elger, Christian Erich
Kenning, Peter
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
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ECONIS (ZBW)
3
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Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Schmitt, Bernd
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10009548899
Saved in:
2
Die Rolle des Belohnungssystems in der Wahrnehmung von Produkten
Elger, Christian Erich
;
Weber, Bernd
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 109-117)
.
2010
Persistent link: https://www.econbiz.de/10003992355
Saved in:
3
Neuroleadership : Erkenntnisse der Hirnforschung für die Führung von Mitarbeitern
Elger, Christian Erich
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003693640
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