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New product development
12
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3
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Rubera, Gaia
Herstatt, Cornelius
76
Brem, Alexander
36
Di Benedetto, C. Anthony
34
Calantone, Roger J.
33
Cooper, Robert G.
31
Griffin, Abbie
23
Trott, Paul
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Di Benedetto, Anthony
22
Hultink, Erik J.
21
Song, Michael
21
Ahmed, Shamsuddin
20
Gassmann, Oliver
20
Kahn, Kenneth B.
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Taha, Zahari
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Dahl, Darren W.
18
Dayan, Mumin
18
Lynn, Gary
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Wu, Jie
18
Ale Ebrahim, Nader
17
Barczak, Gloria
17
Keskin, Halit
17
Sosa, Manuel
17
Dawid, Herbert
16
Dell'Era, Claudio
16
Hippel, Eric von
16
Kort, Peter M.
16
Leifer, Larry
16
Lüthje, Christian
16
Ofek, Elie
16
Tiwari, Rajnish
16
Van Den Bulte, Christophe
16
Goffin, Keith
15
Haapasalo, Harri
15
Homburg, Christian
15
Akgün, Ali E.
14
Brettel, Malte
14
Bullinger, Hans-Jörg
14
Ernst, Holger
14
Füller, Johann
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Gokpinar, Bilal
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The journal of product innovation management : an international publication of the Product Development & Management Association
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of the Academy of Marketing Science
2
Journal of international marketing
1
Journal of marketing
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
12
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1
Launch activities and timing in new product development
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Rubera, Gaia
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
Saved in:
2
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
3
The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola
;
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
Saved in:
4
Open innovation, product portfolio innovativeness and firm performance : the dual role of new product development capabilities
Rubera, Gaia
;
Chandrasekaran, Deepa
;
Ordanini, Andrea
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10011453184
Saved in:
5
Design innovativeness and product sales' evolution
Rubera, Gaia
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 98-115
Persistent link: https://www.econbiz.de/10010497615
Saved in:
6
A cross-cultural investigation of new product strategies for technological and design innovations
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010348973
Saved in:
7
Technology versus design innovation's effects on sales and Tobin's q : the moderating role of branding strategy
Rubera, Gaia
;
Droge, Cornelia
- In:
The journal of product innovation management : an …
30
(
2013
)
3
,
pp. 448-464
Persistent link: https://www.econbiz.de/10009752202
Saved in:
8
Whether to integrate R&D and marketing : the effect of firm competence
Rubera, Gaia
;
Ordanini, Andrea
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 766-783
Persistent link: https://www.econbiz.de/10009624545
Saved in:
9
When should RD&E and marketing collaborate? : the moderating role of exploration-exploitation and environmental uncertainty
Calantone, Roger J.
;
Rubera, Gaia
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 144-157
Persistent link: https://www.econbiz.de/10009411886
Saved in:
10
Technological and design innovation effects in regional new product rollouts : a European illustration
Rubera, Gaia
;
Griffith, David A.
;
Yalcinkaya, Goksel
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 1047-1060
Persistent link: https://www.econbiz.de/10010204950
Saved in:
11
Launch timing and launch activites proficiency as antecedents to new product performance
Catalone, Roger
;
Di Benedetto, C. Anthony
;
Rubera, Gaia
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
4
,
pp. 290-309
Persistent link: https://www.econbiz.de/10010406530
Saved in:
12
Toward a contingency view of new product creativity : assessing the interactive effects of consumers
Rubera, Gaia
;
Ordanini, Andrea
;
Mazursky, David
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10003976733
Saved in:
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