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subject:"Beziehungsmarketing"
~person:"Pervan, Simon J."
~person:"Gassmann, Oliver"
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Beziehungsmarketing
Dienstleistungsinnovation
4
Service innovation
4
Innovation management
3
Innovationsmanagement
3
Relationship marketing
3
Arbeitsgruppe
2
Customer integration
2
Dienstleistung
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Services
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Business services
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Customer co-creation
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Dienstleistungsqualität
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Innovation
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Lieferantenmanagement
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New product development
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Product design
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Produktentwicklung
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Service design
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Service quality
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Supplier relationship management
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Unternehmensdienstleistung
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codesign
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customer cocreation
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service design
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Pervan, Simon J.
Gassmann, Oliver
Edvardsson, Bo
3
Baglieri, Enzo
2
Colurcio, Maria
2
Imgrund, Florian
2
Kristensson, Per
2
Trischler, Jakob
2
Witell, Lars
2
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1
Alter, Steven
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Andreassen, Tor Wallin
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Journal of service research : JSR
1
Praxiswissen Innovationsmanagement : von der Idee zum Markterfolg
1
The journal of services marketing
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ECONIS (ZBW)
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The value of codesign : the effect of customer involvement in service design teams
Trischler, Jakob
;
Pervan, Simon J.
;
Kelly, Stephen J.
; …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 75-100
Persistent link: https://www.econbiz.de/10011855780
Saved in:
2
Exploring the "black box" of customer co-creation processes
Trischler, Jakob
;
Pervan, Simon J.
;
Scott, Donald Robert
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 265-280
Persistent link: https://www.econbiz.de/10011741253
Saved in:
3
Dienstleistungsinnovation durch Service Engineering
Gassmann, Oliver
;
Gebauer, Heiko
- In:
Praxiswissen Innovationsmanagement : von der Idee zum …
,
(pp. 179-195)
.
2011
Persistent link: https://www.econbiz.de/10008738237
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