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~subject:"Consumer behaviour"
~subject:"Preismanagement"
~isPartOf:"Asia Pacific journal of marketing and logistics"
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Consumer behaviour
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Affective-cognitive word-of-mouth
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Börsenkurs
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Discounting
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Diskontierung
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Tan, Wee Kheng
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Asia Pacific journal of marketing and logistics
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Consumer behavior analysis : (a) rational approach to consumer choice
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When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
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