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Low-cost strategy
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Advertising effects
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Journal of advertising research
Journal of air transport management
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Transportation research / E : an international journal
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Tourism management : research, policies, practice
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Journal of business research : JBR
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Journal of retailing
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Journal of marketing research : JMR
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Handbook of low cost airlines : strategies, business processes and market environment
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of travel and tourism marketing
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Journal of consumer behaviour : an international research review
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Das Discount-Phänomen : eine 360-Grad-Betrachtung
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Economics of transportation : the official journal of the International Transportation Economics Association
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Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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Do price promotions help or hurt premium-product brands? : the impact of different price-promotion types on sales and brand perception
Zoellner, Felix
;
Schaefers, Tobias
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011397055
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Exploding the legend of TV advertising and price promotions
Harvey, Bill
;
Herbig, Terese
;
Keylock, Matthew
; …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 339-345
Persistent link: https://www.econbiz.de/10009663636
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