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~subject:"Germany"
~subject:"Brand management"
~type_genre:"Fallstudie"
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Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
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Erfolgreiches Nischen-Marketing : Praxisbeispiele und Handlungsempfehlungen der automobilen Klein- und Kleinstserienhersteller
Garbe, Markus
;
Wiesmann, Stefan
-
2019
Persistent link: https://www.econbiz.de/10012052631
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2
Online food retailing in Germany : sleeping giant or a niche market?
Danwitz, Simon von
;
Schweiger, Bastian
- In:
Strategy case book
,
(pp. 177-191)
.
2015
Persistent link: https://www.econbiz.de/10011391599
Saved in:
3
25hours Hotels : ein Markenzwerg macht von sich reden
Hoffmann, Christoph
;
Marti, Bruno
- In:
Mit der Marke zum Erfolg : Markenmanagement in …
,
(pp. 248-256)
.
2011
Persistent link: https://www.econbiz.de/10008807026
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