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~person:"Sinkovics, Rudolf R."
~person:"Gorton, Matthew"
~subject:"International marketing"
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Qualitative Methode
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
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International marketing review
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ECONIS (ZBW)
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A qualitative approach to understanding brand image in an international context : insights from Croatia and Serbia
Brecic, Ružica
;
Filipovic, Jelena
;
Gorton, Matthew
; …
- In:
International marketing review
30
(
2013
)
4
,
pp. 275-296
Persistent link: https://www.econbiz.de/10009774278
Saved in:
2
Formalisierung qualitativer internationaler Marketingforschung - Grundsätze und Anwendungsfall
Penz, Elfriede
;
Sinkovics, Rudolf R.
- In:
Innovationen im sektoralen Marketing : Festschrift zum …
,
(pp. 235-256)
.
2005
Persistent link: https://www.econbiz.de/10002969777
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