A qualitative approach to understanding brand image in an international context : insights from Croatia and Serbia
Ružica Brecic; Jelena Filipovic; Matthew Gorton; Galjina Ognjanov; Žaklina Stojanovic ...
| Year of publication: |
2013
|
|---|---|
| Authors: | Brecic, Ružica ; Filipovic, Jelena ; Gorton, Matthew ; Ognjanov, Galjina ; Stojanovic, Žaklina |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 30.2013, 4, p. 275-296
|
| Subject: | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Qualitative Methode | Qualitative method | Internationales Marketing | International marketing | Jugoslawien (bis 1990) | Yugoslavia (until 1990) | Kroatien | Croatia | Serbien | Serbia |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009774278