A qualitative approach to understanding brand image in an international context: Insights from Croatia and Serbia
| Year of publication: |
2013
|
|---|---|
| Authors: | Brecic, Ružica ; Filipovic, Jelena ; Gorton, Matthew ; Ognjanov, Galjina ; Stojanovic, Žaklina ; White, John |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 30.2013, 4 (12.7.), p. 275-296
|