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subject:"Nonprofit marketing"
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Nonprofit marketing
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167
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Nonprofit marketing : sectoral applications
4
The evolution of nonprofit marketing
4
Nonprofit-PR
3
The Jossey-Bass handbook of nonprofit leadership and management
3
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
2
Public relations in the nonprofit sector : theory and practice
2
The Routledge companion to nonprofit marketing
2
A - Cu
1
A handbook of corporate governance and social responsibility
1
Aufgabendefinition, Selbstdarstellung und Marketing von Non-Profit-Organisationen
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Fundamentals of marketing research ; Vol. 3
1
Human resource management in the nonprofit sector : passion, purpose and professionalism
1
Key debates and contemporary issues in nonprofit marketing
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Stand und Perspektiven der Öffentlichen Betriebswirtschaftslehre II : Festschrift für Prof. Peter Eichhorn anlässlich seiner Emeritierung
1
Tendenzen im Dienstleistungsmarketing : vom Marketing zum Management ; [enthält Beiträge, die im Juni 2002 auf dem 9. Dienstleistungsmarketing-Workshop in Hagen präsentiert und diskutiert wurden]
1
The brand challenge : adapting branding to sectorial imperatives
1
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1
Social enterprise and nonprofit ventures
Helm, Scott T.
- In:
The Jossey-Bass handbook of nonprofit leadership and …
,
(pp. 334-365)
.
2016
Persistent link: https://www.econbiz.de/10011540742
Saved in:
2
Marketing for nonprofit organizations
Gainer, Brenda
- In:
The Jossey-Bass handbook of nonprofit leadership and …
,
(pp. 366-395)
.
2016
Persistent link: https://www.econbiz.de/10011540743
Saved in:
3
Nonprofits' use of Facebook : an examination of organizational message strategies
Cho, Moonhee
;
Schweickart, Tiffany
- In:
Public relations in the nonprofit sector : theory and …
,
(pp. 281-295)
.
2015
Persistent link: https://www.econbiz.de/10010481103
Saved in:
4
Tweeting charities : perceptions, resources, and effective Twitter practices for the nonprofit sector
Guidry, Jeanine D.
;
Saxton, Gregory D.
;
Messner, Marcus
- In:
Public relations in the nonprofit sector : theory and …
,
(pp. 267-280)
.
2015
Persistent link: https://www.econbiz.de/10010481104
Saved in:
5
Building a breakthrough non-profit brand
Daw, Jocelyne
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 207-230)
.
2015
Persistent link: https://www.econbiz.de/10010431233
Saved in:
6
Analytics for nonprofits
Mularz, Caroline M.
;
Ülkü, M. Ali
-
2014
Persistent link: https://www.econbiz.de/10010365007
Saved in:
7
The heart of the organization : developing the nonprofit brand
Grau, Stacy Landreth
;
Kleiser, Susan Bardi
- In:
Human resource management in the nonprofit sector : …
,
(pp. 143-159)
.
2012
Persistent link: https://www.econbiz.de/10009748897
Saved in:
8
Management von Nonprofit-Beziehungen : ein Service Value Chain-orientierter Ansatz
Boenigk, Silke
;
Helmig, Bernd
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 229-249)
.
2010
Persistent link: https://www.econbiz.de/10003934318
Saved in:
9
Marketing for nonprofit organizations
Gainer, Brenda
- In:
The Jossey-Bass handbook of nonprofit leadership and …
,
(pp. 301-328)
.
2010
Persistent link: https://www.econbiz.de/10008771412
Saved in:
10
Selbstdarstellung und Marketing technischer Museen
Blass, Tobias
- In:
Aufgabendefinition, Selbstdarstellung und Marketing von …
,
(pp. 46-79)
.
2010
Persistent link: https://www.econbiz.de/10003992312
Saved in:
11
Why people do good : promoting responsible behaviours ; the myth or reality of persuasion in fundraising letters
Lau, Cubie
- In:
A handbook of corporate governance and social responsibility
,
(pp. 571-590)
.
2010
Persistent link: https://www.econbiz.de/10003948690
Saved in:
12
Ein Marketing-Konzept für die Gedenk- und Begegnungsstätte der Stiftung Kreisau für Europäische Verständigung
Schöpe, Tom
;
Leischnig, Alexander
;
Enke, Margit
- In:
Fallstudien zum NPO-Management : praktische BWL für …
,
(pp. 359-370)
.
2009
Persistent link: https://www.econbiz.de/10003907605
Saved in:
13
Kommunikationsstrategie und Imagepolitik eines Museums : Kunsthistorisches Museum Wien
Buber, Renate
;
Roboch, Markus
- In:
Fallstudien zum NPO-Management : praktische BWL für …
,
(pp. 371-387)
.
2009
Persistent link: https://www.econbiz.de/10003907609
Saved in:
14
Die Kundenzufriedenheit in einer Non-Profit-Organisation messen
Troesch-Jacot, Mireille
- In:
Customer Relationship Management : neue …
,
(pp. 365-379)
.
2008
Persistent link: https://www.econbiz.de/10003644548
Saved in:
15
Marketing and non-profit organizations in the Czech Republic
Bulla, Martin
;
Starr-Cross, David
-
2008
Persistent link: https://www.econbiz.de/10003718236
Saved in:
16
The nonprofit mission and its financing : growing links between nonprofits and the rest of the economy
Weisbrod, Burton Allen
-
2008
Persistent link: https://www.econbiz.de/10003717429
Saved in:
17
Do not-for-profits value their customers and their needs?
Bruce, Ian
-
2008
Persistent link: https://www.econbiz.de/10003717516
Saved in:
18
Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith
;
Money, Kevin
;
Money, Arthur H.
; …
-
2008
Persistent link: https://www.econbiz.de/10003717541
Saved in:
19
Market orientations in the nonprofit and voluntary sector : a meta-analysis of their relationships with organizational performance
Shoham, Aviv
;
Ruvio, Ayalla
;
Vigoda-Gadot, Eran
; …
-
2008
Persistent link: https://www.econbiz.de/10003717545
Saved in:
20
Public sector marketing is different
Lamb, Charles W.
-
2008
Persistent link: https://www.econbiz.de/10003717564
Saved in:
21
Restoring public legitimacy to the nonprofit sector : a survey experiment using descriptions of nonprofit ownership
Schlesinger, Mark J.
;
Mitchell, Shannon Kay
;
Gray, …
-
2008
Persistent link: https://www.econbiz.de/10003717582
Saved in:
22
Crisis in the arts : the marketing response
Scheff, Joanne
;
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717590
Saved in:
23
Applying the marketing concept to cultural organisations : an empirical study of the relationship between market orientation and performance
Gainer, Brenda
;
Padanyi, Paulette
-
2008
Persistent link: https://www.econbiz.de/10003717592
Saved in:
24
Implications of government funding and support for marketing programmes of nonprofit performing-arts organizations
Ford, John B.
;
Kirchner, Theresa A.
- In:
The Routledge companion to nonprofit marketing
,
(pp. 227-240)
.
2008
Persistent link: https://www.econbiz.de/10003592635
Saved in:
25
Relationship marketing and the not-for-profit sector : an extension and application of the commitment-trust theory
Money, Kevin
;
Money, Arthur H.
;
Downing, Steve
; …
- In:
The Routledge companion to nonprofit marketing
,
(pp. 28-48)
.
2008
Persistent link: https://www.econbiz.de/10003592269
Saved in:
26
Geschenke und Aktionen
Brömmling, Ulrich F.
- In:
Nonprofit-PR
,
(pp. 90-102)
.
2007
Persistent link: https://www.econbiz.de/10003722884
Saved in:
27
Mitgliederwerbung
Brömmling, Ulrich F.
- In:
Nonprofit-PR
,
(pp. 122-124)
.
2007
Persistent link: https://www.econbiz.de/10003722890
Saved in:
28
Werbung
Brömmling, Ulrich F.
- In:
Nonprofit-PR
,
(pp. 181-184)
.
2007
Persistent link: https://www.econbiz.de/10003722899
Saved in:
29
Zur Bedeutung von Caused-Related Marketing für Unternehmen und Nonprofit-Organisationen
Helmig, Bernd
;
Lauper, Patricia
- In:
Stand und Perspektiven der Öffentlichen …
,
(pp. 796-806)
.
2007
Persistent link: https://www.econbiz.de/10003524120
Saved in:
30
Development and validation of scales to measure attitudes influencing monetary donations to charitable organizations
Webb, Deborah J.
;
Green, Corliss L.
; …
-
2007
Persistent link: https://www.econbiz.de/10003540258
Saved in:
31
Key issues in foundation management
Meffert, Heribert
;
Then, Volker
;
Fritsch, Nina
- In:
Effectiveness, efficiency and accountability in …
,
(pp. 9-28)
.
2006
Persistent link: https://www.econbiz.de/10003369592
Saved in:
32
Zum Stand der Kundenzufriedenheitsforschung in österreichischen Nonprofit-Organisationen : ausgewählte Ergebnisse aus dem Gesundheits- und Pflegebereich
Klausegger, Claudia
;
Scharitzer, Dieter
- In:
Tendenzen im Dienstleistungsmarketing : vom Marketing …
,
(pp. 25-49)
.
2003
Persistent link: https://www.econbiz.de/10001888143
Saved in:
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