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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Internet marketing
29
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
88
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
63
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
Marketing intelligence & planning
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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1
Special issue: digital engagement with advertising
Rodgers, Shelly
(
ed.
);
Thorson, Esther
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011848708
Saved in:
2
Narrative transportation and paratextual features of social media in viral advertising
Seo, Yuri
;
Li, Xiaozhu
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011848783
Saved in:
3
Synergistic, antagonistic, and asymmetric media interactions
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 282-300
Persistent link: https://www.econbiz.de/10011930122
Saved in:
4
Online behavioral advertising : a literature review and research agenda
Boerman, Sophie C.
;
Kruikemeier, Sanne
;
Zuiderveen …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011744285
Saved in:
5
Understanding why consumers don't skip pre-roll video ads
Campbell, Colin L.
;
Thompson, Frauke Mattison
;
Grimm, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 411-423
Persistent link: https://www.econbiz.de/10011744308
Saved in:
6
Redressing the sleeper effect : evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context
Foos, Adrienne E.
;
Keeling, Kathleen
;
Keeling, Debbie
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 19-25
Persistent link: https://www.econbiz.de/10011453836
Saved in:
7
Reinquiry into advertising avoidance on the internet : a conceptual replication and extension
Seyedghorban, Zahra
;
Tahernejad, Hossein
;
Matanda, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 120-129
Persistent link: https://www.econbiz.de/10011453897
Saved in:
8
Going native : effects of disclosure position and language on the recognition and evaluation of online native advertising
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10011486853
Saved in:
9
Young adolescents and advertising on social network games : a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011486859
Saved in:
10
Do you recognize its brand? : the effectiveness of online in-stream video advertisements
Li, Hao
;
Lo, Hui-Yi
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011313251
Saved in:
11
Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identifi...
Jin, Seung-a Annie
;
Phua, Joe
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
Saved in:
12
If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Fernando, Angeline Gautami
;
Suganthi, L.
;
Sivakumaran, …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10010373238
Saved in:
13
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
14
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
Saved in:
15
Getting the balance right : commercial loading in online video programs
Bellman, Steven
;
Treleaven-Hassard, Shiree
;
Robinson, …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 5-24
Persistent link: https://www.econbiz.de/10009659331
Saved in:
16
Stay away from me
Baek, Tae Hyun
;
Morimoto, Mariko
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 59-76
Persistent link: https://www.econbiz.de/10009536712
Saved in:
17
Self-endorsing versus other-endorsing in virtual environments : the effect on brand attitude and purchase intention
Ahn, Sun Joo
;
Bailenson, Jeremy N.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 93-106
Persistent link: https://www.econbiz.de/10009241272
Saved in:
18
Missing the mark : advertising avoidance and distractor devaluation
Duff, Brittany R. L.
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 51-62
Persistent link: https://www.econbiz.de/10009241300
Saved in:
19
Interpersonal trust and platform credibility in a Chinese multibrand online community : effects on brand variety seeking and time spent
Hung, Kineta
;
Li, Stella Yiyan
;
Tse, David K.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 99-112
Persistent link: https://www.econbiz.de/10009302697
Saved in:
20
Does ad-context congruity help surfers and information seekers remember ads in cluttered e-magazines?
Zanjani, Shabnam H. A.
;
Diamond, William D.
;
Chan, Kwong
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 67-83
Persistent link: https://www.econbiz.de/10009491969
Saved in:
21
Managing e-mail advertising frequency from the consumer perspective
Micheaux, Andrea L.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 45-65
Persistent link: https://www.econbiz.de/10009491971
Saved in:
22
Assessing advertising efficiency : does the Internet play a role?
Pergelova, Albena
;
Prior, Diego
;
Rialp Criado, Josep
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 39-54
Persistent link: https://www.econbiz.de/10008665419
Saved in:
23
Is on-line health promotion culture-bound? : cultural characteristics manifested in US and South Korean antismoking web sites
Paek, Hye-jin
;
Yu, Jay Hyunjae
;
Bae, Beom Jun
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10003833406
Saved in:
24
A dual-process model of interactivity effects
Liu, Yuping
;
Shrum, L. J.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 53-68
Persistent link: https://www.econbiz.de/10003863801
Saved in:
25
Self-regulatory safeguards and the online privacy of preteen children : implications for the advertising industry
Miyazaki, Anthony D.
;
Stanaland, Andrea J. S.
;
Lwin, May O.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 79-91
Persistent link: https://www.econbiz.de/10003931181
Saved in:
26
If it's legal, is it acceptable? : consumer reactions to online covert marketing
Milne, George R.
;
Rohm, Andrew
;
Bahl, Shalini
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 107-122
Persistent link: https://www.econbiz.de/10003931186
Saved in:
27
Advertising repetition and placement issues in on-line environments
Yaveroglu, Idil
;
Donthu, Naveen
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 31-43
Persistent link: https://www.econbiz.de/10003732314
Saved in:
28
Evaluation of internet advertising research : a bibliometric analysis of citations from key sources
Kim, Juran
;
McMillan, Sally J.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 99-112
Persistent link: https://www.econbiz.de/10003708177
Saved in:
29
How the digital video recorder (DVR) changes traditional television advertising
Wilbur, Kenneth C.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 143-149
Persistent link: https://www.econbiz.de/10003708192
Saved in:
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