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subject:"KMU"
~isPartOf:"Cases on strategic social media utilization in the nonprofit sector"
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KMU
Internet marketing
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Nonprofit organization
11
Nonprofit-Organisation
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Online-Marketing
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Social Web
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Social web
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USA
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United States
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Asencio, Hugo
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Hersey, Leigh Nanney
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Schaefer, Gayla
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Sun, Rui
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Cases on strategic social media utilization in the nonprofit sector
International journal of internet marketing and advertising : IJIMA
10
Journal of small business and enterprise development
7
Cogent business & management
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of entrepreneurship and small business
5
Technological forecasting & social change : an international journal
5
E-marketing ; Vol. 2
4
International journal of business information systems : IJBIS
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
E-commerce adoption and small business in the global marketplace : tools for optimization
3
E-marketing ; Vol. 1
3
International journal of technology marketing : IJTMkt
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of research in marketing and entrepreneurship
3
Small enterprise research : SER ; the Journal of SEAANZ
3
Springer eBook Collection
3
The journal of business & industrial marketing
3
The service industries journal
3
Advances in social networking and online communities (ASNOC) book series
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International business review : the official journal of the European International Business Academy
2
International journal of entrepreneurial behavior & research
2
International journal of innovation management
2
International journal of procurement management
2
International small business journal : researching entrepreneurship
2
Inventi impact: SMEs
2
Journal of business strategy
2
Journal of global information management
2
Journal of international management
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Journal of transnational management : the official journal of the International Management Development Association
2
Marketing i menedžment innovacij : m&mi
2
NBER working paper series
2
Premier reference source
2
Problems and perspectives in management : PPM ; international research journal
2
Quick Guide
2
SMEs in the digital era : opportunities and challenges of the digital single market
2
SpringerLink / Bücher
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ECONIS (ZBW)
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Cat videos for a cause : a nonprofit social media marketing case study of the Central Brevard Humane Society
Schaefer, Gayla
;
Hersey, Leigh Nanney
- In:
Cases on strategic social media utilization in the …
,
(pp. 123-152)
.
2015
Persistent link: https://www.econbiz.de/10010507691
Saved in:
2
Enhancing organizational capacity through the use of social media
Sun, Rui
;
Asencio, Hugo
;
Reid, Julie
- In:
Cases on strategic social media utilization in the …
,
(pp. 262-300)
.
2015
Persistent link: https://www.econbiz.de/10010507809
Saved in:
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