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~subject:"Kommunikation"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Kommunikation
Social Web
8
Social web
8
Consumer behaviour
4
Konsumentenverhalten
4
Viral marketing
4
Virales Marketing
4
Communication
3
Word-of-mouth
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Online-Marketing
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Social influence
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Microblogging
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Nonverbal communication
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Berger, Jonah
2
Barger, Victor A.
1
Buechel, Eva C.
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Luangrath, Andrea Webb
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Peck, Joann
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of communication management : an international journal
15
Corporate communications : an international journal
14
Journal of business research : JBR
11
Research
11
SpringerLink / Bücher
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of advertising research
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
International journal of internet marketing and advertising : IJIMA
5
International journal of networking and virtual organisations : IJNVO
5
PR-Praxis
5
Springer eBook Collection
5
Corporate reputation review : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of contemporary hospitality management
4
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
3
Business horizons
3
Europäische Kulturen in der Wirtschaftskommunikation
3
Information systems research : ISR
3
International journal of business communication : IJBC : a publication of the Association for Business Communication
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of business ethics : JOBE
3
Journal of communication management
3
Journal of knowledge management
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing and consumer services
3
Management information systems : mis quarterly
3
Online-Kommunikation im Social Web : Mythen, Theorien und Praxisbeispiele
3
Organisationskommunikation
3
Psychology & marketing
3
Strategic corporate communication in the digital age
3
The journal of business & industrial marketing
3
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
2
Advances in logistics, operations, and management science (ALOMS) book series
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Aus Politik und Zeitgeschichte : APuZ
2
Berichte aus der Betriebswirtschaft
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Microblogging and the value of undirected communication
Buechel, Eva C.
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 40-55
Persistent link: https://www.econbiz.de/10011842170
Saved in:
2
Textual paralanguage and its implications for marketing communications
Luangrath, Andrea Webb
;
Peck, Joann
;
Barger, Victor A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 98-107
Persistent link: https://www.econbiz.de/10011771838
Saved in:
3
Word of mouth and interpersonal communication : a review and directions for future research
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 586-607
Persistent link: https://www.econbiz.de/10010410173
Saved in:
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