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isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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Social Web
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18
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Online-Marketing
11
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10
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Okazaki, Shintaro
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
213
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
SpringerLink / Bücher
139
Journal of management information systems : JMIS
125
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Electronic commerce research
85
Psychology & marketing
85
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
80
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
International journal of networking and virtual organisations : IJNVO
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of organizational computing and electronic commerce
57
Journal of advertising research
56
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ECONIS (ZBW)
38
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1
Marketing Brexit : an exploratory study of young voter engagement in relation to the EU referendum
Pich, Christopher
;
Harvey, John
;
Guja Armannsdottir
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
6
,
pp. 589-610
Persistent link: https://www.econbiz.de/10011980258
Saved in:
2
The "shape" of interaction networks on Twitter
Findlay, Kyle
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 439-462
Persistent link: https://www.econbiz.de/10011962730
Saved in:
3
Researching and marketing to consumption collectives
Hawkins, Matthew A.
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 517-530
Persistent link: https://www.econbiz.de/10011962741
Saved in:
4
Researching in-store, at home : using virtual reality within quantitative surveys
Bramley, Ian
;
Goode, Alastair
;
Anderson, Laura
;
Mary, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 344-351
Persistent link: https://www.econbiz.de/10011919239
Saved in:
5
Using interaction networks to map communities on Twitter
Findlay, Kyle
;
Janse van Rensburg, Ockert
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 169-189
Persistent link: https://www.econbiz.de/10011887269
Saved in:
6
Motivations for and outcomes of participating in research online communities
Bang, Juyoung
;
Youn, Seounmi
;
Rowean, James
;
Jennings, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 238-256
Persistent link: https://www.econbiz.de/10011887316
Saved in:
7
How political candidates' use of Facebook relates to the election outcomes
Lin, Hsin-Chen
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
1
,
pp. 77-96
Persistent link: https://www.econbiz.de/10011697951
Saved in:
8
Social media intelligence in market research
Ney, Jillian
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 754-759
Persistent link: https://www.econbiz.de/10011625952
Saved in:
9
Negative online consumer reviews : can the impact be mitigated?
Pee, L. G.
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
4
,
pp. 545-568
Persistent link: https://www.econbiz.de/10011607222
Saved in:
10
Measuring the degree of corporate social media use
Aichner, Thomas
;
Jacob, Frank
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 257-275
Persistent link: https://www.econbiz.de/10011300234
Saved in:
11
Social media and consumer choice
Bronner, Fred
;
Hoog, Robert de
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
1
,
pp. 51-71
Persistent link: https://www.econbiz.de/10010242931
Saved in:
12
Gossip in social networking sites : why people chitchat about ad campaigns
Okazaki, Shintaro
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
3
,
pp. 317-340
Persistent link: https://www.econbiz.de/10010384690
Saved in:
13
How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro
;
Díaz-Martín, Ana M.
;
Rozano, Mercedes
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
4
,
pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
Saved in:
14
"Ready to complete the survey on Facebook" : Web 2.0 as a research tool in business studies
Gregori, Aleix
;
Baltar, Fabiola
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
1
,
pp. 131-148
Persistent link: https://www.econbiz.de/10009716380
Saved in:
15
Conceptualising and evaluating experiences with brands on Facebook
Smith, Steve
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
3
,
pp. 357-374
Persistent link: https://www.econbiz.de/10009762391
Saved in:
16
How the larger corporations engage with stakeholders through Twitter
Mamic, Lilia Ivana
;
Almaraz, Isidoro Arroyo
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 851-872
Persistent link: https://www.econbiz.de/10010230200
Saved in:
17
New insights from practice : exploring online channel management strategies and the use of social media a market research tool
Klaus, Philipp
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 829-850
Persistent link: https://www.econbiz.de/10010230201
Saved in:
18
Ideal participants in online market research : lessons from closed communities
Heinze, Aleksej
;
Ferneley, Elaine
;
Child, Paul
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 769-789
Persistent link: https://www.econbiz.de/10010230208
Saved in:
19
Walking the talk : co-creating the future of market research online communities
Troch, Thomas
;
De Ruyck, Tom
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
4
,
pp. 570-572
Persistent link: https://www.econbiz.de/10009576967
Saved in:
20
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
Saved in:
21
How online brand communities can change how research is approached and the role of the researcher in an organisation
Hall, Mike
;
Arthur, Jeannie
;
Morioka, Emma
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 279-282
Persistent link: https://www.econbiz.de/10009011242
Saved in:
22
"Connected research" : how market research can get the most out of semantic web waves
Schillewaert, Niels
;
De Ruyck, Tom
;
Verhaeghe, Annelies
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
1
,
pp. 11-27
Persistent link: https://www.econbiz.de/10003804968
Saved in:
23
How to use Facebook in your market research
Casteleyn, Jordi
;
Mottart, André
;
Rutten, Kris
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 439-447
Persistent link: https://www.econbiz.de/10003863675
Saved in:
24
Research 2.0 : engage or give up the ghost?
Oxley, Martin
;
Light, Brendan
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
2
,
pp. 153-161
Persistent link: https://www.econbiz.de/10003820429
Saved in:
25
Training the next generation of market researchers
Cooke, Mike
;
Macfarlane, Phyllis
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
3
,
pp. 341-361
Persistent link: https://www.econbiz.de/10003847197
Saved in:
26
Facebook: the future of networking with customers
Poynter, Ray
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 11-12
Persistent link: https://www.econbiz.de/10003714053
Saved in:
27
Web 2.0 and the "naming of parts"
Buckley, Nick
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 573-574
Persistent link: https://www.econbiz.de/10003764911
Saved in:
28
Participation cycles and emergent cultures in an online community
Ewing, Tom
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 575-590
Persistent link: https://www.econbiz.de/10003764927
Saved in:
29
How does Web 2.0 stretch traditional influencing patterns?
Eccleston, Derek
;
Griseri, Luca
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 591-616
Persistent link: https://www.econbiz.de/10003764965
Saved in:
30
Researching a confessional society
Beer, David
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 619-629
Persistent link: https://www.econbiz.de/10003764972
Saved in:
31
Squatting at the digital campfire : researching the open source sorftware community
Cromie, John
;
Ewing, Michael
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 631-653
Persistent link: https://www.econbiz.de/10003764980
Saved in:
32
Join the research : participant-led open-ended questions
Verhaeghe, Annelies
;
De Ruyck, Tom
;
Schillewaert, Niels
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 655-678
Persistent link: https://www.econbiz.de/10003765000
Saved in:
33
Online research communities : a user guide
Comley, Pete
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 679-694
Persistent link: https://www.econbiz.de/10003765012
Saved in:
34
Web 2.0 special issue
Cooke, Mike
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003765870
Saved in:
35
Collective forms of resistance : the transformative power of moderate communities : evidence from the BookCrossing case
Dalli, Daniele
;
Corciolani, Matteo
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10003781951
Saved in:
36
Web 2.0, social networks and the future of market research
Cooke, Mike
;
Buckley, Nick
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
2
,
pp. 267-292
Persistent link: https://www.econbiz.de/10003693180
Saved in:
37
The web of insights : the art and practice of webnography
Puri, Anjali
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
3
,
pp. 387-408
Persistent link: https://www.econbiz.de/10003467521
Saved in:
38
The ethical dilemmas and challenges of ethnographic research in electronic communities
Hair, Neil
;
Clark, Moira
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
6
,
pp. 781-800
Persistent link: https://www.econbiz.de/10003597774
Saved in:
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