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~subject:"Online-Marketing"
~subject:"Relationship marketing"
~isPartOf:"Global business review"
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Online-Marketing
Relationship marketing
Online retailing
18
Online-Handel
18
Consumer behaviour
17
Konsumentenverhalten
17
E-commerce
14
Electronic Commerce
14
Internet marketing
9
Social Web
6
Social web
6
Website
6
online shopping
6
Internet
5
Viral marketing
5
Virales Marketing
5
India
4
Indien
4
Einzelhandel
3
Innovation adoption
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Innovationsakzeptanz
3
Retail trade
3
e-commerce
3
trust
3
Beziehungsmarketing
2
Brand image
2
Brand management
2
Confidence
2
Customer satisfaction
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Data protection
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Datenschutz
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Jugendliche
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Markenführung
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Ahlluwalia, Sarika
1
Anand, Vijeta
1
Basu, Rituparna
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Bedi, Sarbjit Singh
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Beig, Faseeh Amin
1
Bhattacharya, Arijit
1
Bhattacharya, Subhajit
1
Datta, Biplab
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Khan, Sher Zaman
1
Lal, Amit Kumar
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Mahara, Tripti
1
Maheswarappa, Satish Sasalu
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Mishra, Anubhav
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Muhammad Farrukh
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Nika, Fayaz Ahmad
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Roy, Gobinda
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Singh, Seema
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Srivastava, Manjari
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Sukhwinder Kaur
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Waheed, Abdul
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Global business review
Journal of retailing and consumer services
138
Journal of business research : JBR
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
46
International journal of electronic marketing and retailing : IJEMR
39
International journal of internet marketing and advertising : IJIMA
37
Information systems research : ISR
36
Electronic commerce research
35
Journal of management information systems : JMIS
34
International journal of hospitality management
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Journal of internet commerce
27
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of retailing
25
International journal of electronic commerce : IJEC
23
International journal of retail & distribution management
23
International journal of business information systems : IJBIS
22
Journal of electronic commerce research : JECR
21
Technological forecasting & social change : an international journal
20
International journal of retail and distribution management
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Tourism management : research, policies, practice
18
Asia Pacific journal of marketing and logistics
17
Cogent business & management
17
International journal of e-business research : an official publication of the Information Resources Management Association
17
International journal of electronic customer relationship management : IJECRM
17
Journal of hospitality marketing & management
16
Electronic commerce research and applications
15
International journal of contemporary hospitality management
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
The international review of retail, distribution and consumer research
15
Electronic markets : EM ; the international journal of electronic commerce and business media
13
Electronic markets : the international journal on networked business
13
Journal of marketing communications
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
12
SpringerLink / Bücher
12
International journal of technology marketing : IJTMkt
11
Management information systems : mis quarterly
11
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ECONIS (ZBW)
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1
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
2
Consumers' demographics as predictors of their perception of online advertising : are they still relevant in the e-landscape?
Ahlluwalia, Sarika
;
Singh, Seema
- In:
Global business review
24
(
2023
)
3
,
pp. 417-432
Persistent link: https://www.econbiz.de/10014365992
Saved in:
3
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
4
Understanding the impact of social apps and social network sites on consumer's online purchase intention
Waheed, Abdul
;
Muhammad Farrukh
;
Zameer, Hashim
;
Khan, …
- In:
Global business review
22
(
2021
)
3
,
pp. 634-649
Persistent link: https://www.econbiz.de/10012591324
Saved in:
5
A framework of online customer experience : an Indian perspective
Bhattacharya, Arijit
;
Srivastava, Manjari
- In:
Global business review
21
(
2020
)
3
,
pp. 800-817
Persistent link: https://www.econbiz.de/10012259395
Saved in:
6
Interactions and participation on social commerce websites : exploratory study
Yadav, Rohit
;
Mahara, Tripti
- In:
Global business review
21
(
2020
)
4
,
pp. 1127-1152
Persistent link: https://www.econbiz.de/10012287555
Saved in:
7
Understanding web experience and perceived web enjoyment as antecedents of online purchase intention
Bedi, Sarbjit Singh
;
Sukhwinder Kaur
;
Lal, Amit Kumar
- In:
Global business review
18
(
2017
)
2
,
pp. 465-477
Persistent link: https://www.econbiz.de/10011741265
Saved in:
8
How content valence and online impression influence goal achievement in social media environment?
Mishra, Anubhav
;
Maheswarappa, Satish Sasalu
- In:
Global business review
20
(
2019
)
5
,
pp. 1267-1281
Persistent link: https://www.econbiz.de/10012137638
Saved in:
9
Effect of eWOM valence on online retail sales
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Global business review
18
(
2017
)
1
,
pp. 198-209
Persistent link: https://www.econbiz.de/10011665456
Saved in:
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