Understanding web experience and perceived web enjoyment as antecedents of online purchase intention
Year of publication: |
April 2017
|
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Authors: | Bedi, Sarbjit Singh ; Sukhwinder Kaur ; Lal, Amit Kumar |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 18.2017, 2, p. 465-477
|
Subject: | E-commerce | online shopping | purchase intention | cyberspace | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | Website | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Internet | Online-Marketing | Internet marketing |
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