Understanding web experience and perceived web enjoyment as antecedents of online purchase intention
Sarbjit Singh Bedi, Sukhwinder Kaur, Amit Kumar Lal
| Year of publication: |
April 2017
|
|---|---|
| Authors: | Bedi, Sarbjit Singh ; Sukhwinder Kaur ; Lal, Amit Kumar |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 18.2017, 2, p. 465-477
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| Subject: | E-commerce | online shopping | purchase intention | cyberspace | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | Social Web | Social web | Website | Internet | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150916668614 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011741265