Do vendor cues influence purchase intention of online shoppers? : an empirical study using S-O-R framework
Sukhwinder Kaur, Amit Kumar Lal, and Sarbjit Singh Bedi
| Year of publication: |
October-December 2017
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| Authors: | Sukhwinder Kaur ; Lal, Amit Kumar ; Bedi, Sarbjit Singh |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 16.2017, 4, p. 343-363
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| Subject: | India | online shopping | S-O-R framework | vendor cues | Online-Handel | Online retailing | Indien | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2017.1347861 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011804509