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~subject:"Consumer behaviour"
~isPartOf:"International journal of contemporary hospitality management"
~person:"Kuo, Pei-Jou"
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Consumer behaviour
Advertising effects
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Brand management
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Brand trust
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Emotion
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Hotel industry
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Hotellerie
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Misleading hotel website photos
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Kuo, Pei-Jou
Bradley, Graham L.
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Ha, Hong Youl
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International journal of contemporary hospitality management
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What you get is not what you saw : exploring the impacts of misleading hotel website photos
Kuo, Pei-Jou
;
Zhang, Lu
;
Cranage, David A.
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1301-1319
Persistent link: https://www.econbiz.de/10011403354
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