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subject:"Online-Marketing"
~isPartOf:"Marketing science"
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Search: subject_exact:"Online-Plattform"
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Online-Marketing
Digital platform
15
Digitale Plattform
15
E-commerce
10
Electronic Commerce
10
Online retailing
9
Online-Handel
9
Internet marketing
7
Advertising
5
Search engine
5
Social Web
5
Social web
5
Suchmaschine
5
Werbung
5
Consumer behaviour
4
Konsumentenverhalten
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Einzelhandel
3
Game theory
3
Preisdifferenzierung
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Preismanagement
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Price discrimination
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Pricing strategy
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Ranking method
3
Ranking-Verfahren
3
Retail trade
3
Spieltheorie
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digital platforms
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e-commerce
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game theory
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Asymmetric information
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Asymmetrische Information
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Auktionstheorie
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Long, Fei
2
Compiani, Giovanni
1
Dukes, Anthony
1
Jerath, Kinshuk
1
Lewis, Gregory
1
Liu, Qihong
1
Liu, Yunchuan
1
Nair, Harikesh
1
Peng, Sida
1
Ren, Qitian
1
Sahni, Navdeep S.
1
Shuai, Jie
1
Sárváry, Miklós
1
Wang, Peichun
1
Xiong, Xi
1
Yang, Joonhyuk
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Zhou, Bo
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Zou, Tianxin
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Marketing science
Discussion papers / CEPR
11
Information systems research : ISR
9
NBER working paper series
9
Journal of business research : JBR
7
Journal of management information systems : JMIS
7
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Discussion paper
4
International journal of industrial organization
4
NBER Working Paper
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Cowles Foundation discussion paper
3
Internet policy review : journal on internet regulation
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Journal of retailing and consumer services
3
Working paper / National Bureau of Economic Research, Inc.
3
American economic journal
2
CESifo working papers
2
Discussion paper / Centre for Economic Policy Research
2
Dissertations Abstracts International
2
Electronic commerce research
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
European journal of operational research : EJOR
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information economics and policy : IEP
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of marketing research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Long range planning : LRP ; international journal of strategic management
2
Management for Professionals
2
Management information systems : mis quarterly
2
Market and competition law review
2
Market investigations : a new competition tool for Europe?
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
7
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1
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
2
Advertising as information for ranking e-commerce search listings
Yang, Joonhyuk
;
Sahni, Navdeep S.
;
Nair, Harikesh
;
Xiong, Xi
- In:
Marketing science
43
(
2024
)
2
,
pp. 360-377
Persistent link: https://www.econbiz.de/10014529217
Saved in:
3
Online search and optimal product rankings : an empirical framework
Compiani, Giovanni
;
Lewis, Gregory
;
Peng, Sida
;
Wang, …
- In:
Marketing science
43
(
2024
)
3
,
pp. 615-636
Persistent link: https://www.econbiz.de/10014529247
Saved in:
4
Advertising and content creation on digital content platforms
Ren, Qitian
- In:
Marketing science
43
(
2024
)
4
,
pp. 734-750
Persistent link: https://www.econbiz.de/10014636320
Saved in:
5
Competing for recommendations : the strategic impact of personalized product recommendations in online marketplaces
Zhou, Bo
;
Zou, Tianxin
- In:
Marketing science
42
(
2023
)
2
,
pp. 360-376
Persistent link: https://www.econbiz.de/10014317107
Saved in:
6
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
7
Skippable ads : interactive advertising on digital media platforms
Dukes, Anthony
;
Liu, Qihong
;
Shuai, Jie
- In:
Marketing science
41
(
2022
)
3
,
pp. 528-547
Persistent link: https://www.econbiz.de/10013363779
Saved in:
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