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~subject:"Werbewirkung"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Branding potentials of keyword search ads : the effects of ad rankings on brand recognition and evaluations
Yoo, Chan Yun
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10010344082
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