Branding potentials of keyword search ads : the effects of ad rankings on brand recognition and evaluations
Chan Yun Yoo
| Year of publication: |
2014
|
|---|---|
| Authors: | Yoo, Chan Yun |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 43.2014, 1, p. 85-99
|
| Subject: | Suchmaschine | Search engine | Online-Recherche | Online search | Markenführung | Brand management | Werbewirkung | Advertising effects | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010344082