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person:"Ghosh, Arpita"
~subject:"Vertrag"
~subject:"Internet marketing"
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Vertrag
Internet marketing
Online-Marketing
6
Auction theory
5
Auktionstheorie
5
Theorie
5
Theory
5
Search engine
4
Suchmaschine
4
Advertising effects
2
Einnahmen
2
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2
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2
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1
Bundling strategy
1
Competition
1
Competitive analysis
1
Contract
1
EU countries
1
EU-Staaten
1
Erfolgsbeteiligung
1
Frequency capping
1
Leistungsbündel
1
Mathematical programming
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Mathematische Optimierung
1
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1
Mechanismus-Design-Theorie
1
Media usage
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Mediennutzung
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Ghosh, Arpita
Kreutzer, Ralf T.
35
Goldfarb, Avi
30
Tucker, Catherine
29
Skiera, Bernd
28
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
23
Law, Chun Hung Roberts
22
Ghose, Anindya
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Edelman, Benjamin
18
Kollmann, Tobias
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Chaffey, Dave
17
Lammenett, Erwin
17
Ozuem, Wilson
17
Bergemann, Dirk
16
Decarolis, Francesco
16
Fritz, Wolfgang
16
Karjaluoto, Heikki
16
Okazaki, Shintaro
16
Pelsmacker, Patrick de
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Harrigan, Paul
15
Stephen, Andrew T.
15
Wirtz, Bernd W.
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Choi, Yung Kyun
14
Ko, Eunju
14
Kumar, Subodha
14
Loureiro, Sandra Maria Correia
14
Olbrich, Rainer
14
Qiu, Liangfei
14
Schwarz, Torsten
14
Tan, Yong
14
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
1
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
1
Journal of scheduling
1
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ECONIS (ZBW)
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1
Frequency capping in online advertising
Buchbinder, Niv
;
Feldman, Moran
;
Ghosh, Arpita
;
Naor, Joseph
- In:
Journal of scheduling
17
(
2014
)
4
,
pp. 385-398
Persistent link: https://www.econbiz.de/10010382539
Saved in:
2
Bidding for representative allocations for display advertising
Ghosh, Arpita
;
McAfee, Preston
;
Papineni, Kishore
; …
- In:
Internet and network economics : 5th international …
,
(pp. 208-219)
.
2009
Persistent link: https://www.econbiz.de/10003928161
Saved in:
3
Sharing online advertising revenue with consumers
Chen, Yiling
;
Ghosh, Arpita
;
McAfee, Randolph Preston
; …
- In:
Internet and network economics : 4th international …
,
(pp. 556-565)
.
2008
Persistent link: https://www.econbiz.de/10003792845
Saved in:
4
Auctions with revenue guarantees for sponsored search
Abrams, Zoë
;
Ghosh, Arpita
- In:
Internet and network economics : third international …
,
(pp. 143-154)
.
2007
Persistent link: https://www.econbiz.de/10003648662
Saved in:
5
Cost of conciseness in sponsored search auctions
Abrams, Zoë
;
Ghosh, Arpita
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 326-334)
.
2007
Persistent link: https://www.econbiz.de/10003648893
Saved in:
6
Computing optimal bundles for sponsored search
Ghosh, Arpita
;
Nazerzadeh, Hamid
;
Sundararajan, Mukund
- In:
Internet and network economics : third international …
,
(pp. 576-583)
.
2007
Persistent link: https://www.econbiz.de/10003649786
Saved in:
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