Computing optimal bundles for sponsored search
Arpita Ghosh, Hamid Nazerzadeh, and Mukund Sundararajan
| Year of publication: |
2007
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|---|---|
| Authors: | Ghosh, Arpita ; Nazerzadeh, Hamid ; Sundararajan, Mukund |
| Published in: |
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings. - Berlin : Springer, ISBN 3-540-77104-2. - 2007, p. 576-583
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| Subject: | context | Online-Marketing | Internet marketing | Leistungsbündel | Bundling strategy | Suchmaschine | Search engine | Auktionstheorie | Auction theory | Mechanismus-Design-Theorie | Mechanism design | Einnahmen | Revenue | Mathematische Optimierung | Mathematical programming | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003649786